38 min
Episode 20: The Harmony of Marketing, Consumer Trends, and Hot New Products with Alexis Collins NutraStrong Podcast
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- Näringslära
Join us on the NutraStrong™ podcast as Stratum Nutrition Director of Product & Brand Strategy, Alexis Collins, explores the world of product marketing, consumer trends and hot new products on the horizon for 2023. Topics of focus include the rise of female focused ingredients (and research), mental stress and anxiety, the “free from” craze, and a certain supplement delivery format has surpassed the capsule! Plus, listen in as Alexis shares how the traditions and culture she grew up with has helped shape her appreciation for natural health products and wellness today.
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Alexis has been working in the dietary supplement industry for over 10 years, with a large focus on ingredient research and development. She enjoys teaching others about interesting ingredient research and working together to find the best way to fit an ingredient into a formulation in a marketable and compliant manner.
Join us on the NutraStrong™ podcast as Stratum Nutrition Director of Product & Brand Strategy, Alexis Collins, explores the world of product marketing, consumer trends and hot new products on the horizon for 2023. Topics of focus include the rise of female focused ingredients (and research), mental stress and anxiety, the “free from” craze, and a certain supplement delivery format has surpassed the capsule! Plus, listen in as Alexis shares how the traditions and culture she grew up with has helped shape her appreciation for natural health products and wellness today.
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Alexis has been working in the dietary supplement industry for over 10 years, with a large focus on ingredient research and development. She enjoys teaching others about interesting ingredient research and working together to find the best way to fit an ingredient into a formulation in a marketable and compliant manner.
38 min