20 min
Episode 4: Can you justify investment in content marketing? Can it self-fund? Content Talks
-
- Marknadsföring
With Simon Comins, Commercial Director, Superdrug, and Gill Smith, Managing Director, The Perfume Shop
We discuss commercialising branded content and whether it can self-fund, as well as exploring other methods of tracking ROI. Simon and Gill give us examples of successfully monetising content through third-party revenue streams such as advertising and circulation.
With Simon Comins, Commercial Director, Superdrug, and Gill Smith, Managing Director, The Perfume Shop
We discuss commercialising branded content and whether it can self-fund, as well as exploring other methods of tracking ROI. Simon and Gill give us examples of successfully monetising content through third-party revenue streams such as advertising and circulation.
20 min