Aaron Luo and Carmen Chen Wu, Co-Founders of Caraa, step onto the New York Launch Pod to discuss their luxury handbag company, which sells accessories for the modern woman. Caraa blends quality design with functionality to create bags that look good while still meeting the needs of an active lifestyle.
Originally designed as the all purpose go everywhere gym bag, Caraa’s early success inspired them to apply their formula to a variety of everyday needs. They now sell over fifteen different styles in a range of colors and sizes including travel bags, satchels and totes.
In this episode we discuss the inspiration behind the brand, their design process, Caraa’s unique place in the fashion industry and, at the end, a sneak peek at Caraa’s next big product.
For more on Caraa and to order your own bag visit: caraasport.com
Use code: NYLAUNCH for 10% off your order!
Transcript of this episode available at: nylaun.ch/caraatr