Episode 9: Uday Phadke from Triple Chasm

Why is it so hard for small innovators to sell to the NHS – and what can we do about it?

In this episode of Inside Health Innovation, Karina Malhotra sits down with Uday Phadke, co-founder of Triple Chasm, to unpack the realities of commercialising innovation in healthcare.

Drawing on data from over 3,000 companies worldwide, Uday explains:

• The structural barriers that make it hard for SMEs to engage with the NHS

• Why large suppliers dominate – and why they’re not always the most innovative

• How running small-scale “experiments” could unlock faster adoption of health innovations

• The role of data, procurement, and risk in shaping what gets implemented

Whether you’re an innovator, policymaker, or healthcare leader, this conversation offers practical insights into turning great ideas into real-world impact.

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