43 min
Esports Biz Summit: Audience + Data = Power with Anthony Theoharis, Nathan Lindberg and Nicole Pike The Official Esports Show with gootecks, Zorine, and Slasher
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- Spel
Nielsen’s Nicole Pike leads a conversation between Twitch’s Bill Young (Global Head of Strategic Partnerships & Sponsorships, Esports) and The Overwatch League's Anthony Theoharis around how activations leveraging both media and sponsorship can unlock incremental returns for brands looking to invest in and maximize their effectiveness among the valuable OWL audience. Then, hear how a unique relationship between Twitch, OWL, and Nielsen provides access to unparalleled fan insights and effectiveness research to drive the story of audience value and brand impact across the OWL fan base.
Speakers:
Anthony Theoharis, Director of Global Partnerships & Sales, Activision Blizzard
Nathan Lindberg, Sr. Director, Global Sponsorship Sales, Twitch
Moderated By:
Nicole Pike, Managing Director, Esports, Nielsen
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Support this podcast: https://podcasters.spotify.com/pod/show/officialesportsshow/support
Nielsen’s Nicole Pike leads a conversation between Twitch’s Bill Young (Global Head of Strategic Partnerships & Sponsorships, Esports) and The Overwatch League's Anthony Theoharis around how activations leveraging both media and sponsorship can unlock incremental returns for brands looking to invest in and maximize their effectiveness among the valuable OWL audience. Then, hear how a unique relationship between Twitch, OWL, and Nielsen provides access to unparalleled fan insights and effectiveness research to drive the story of audience value and brand impact across the OWL fan base.
Speakers:
Anthony Theoharis, Director of Global Partnerships & Sales, Activision Blizzard
Nathan Lindberg, Sr. Director, Global Sponsorship Sales, Twitch
Moderated By:
Nicole Pike, Managing Director, Esports, Nielsen
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Support this podcast: https://podcasters.spotify.com/pod/show/officialesportsshow/support
43 min