71 avsnitt
Everything is brand Zync
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- Näringsliv
Make sure your brand is everything it can be. If you're not tending to your brand in this chaotic environment, you might as well be shredding your money. Every week, our panel of top brand experts will discuss the state of the universe - and share insights in strategy, creative, digital, content, social and every area that can help build better and stronger connections with your audiences. Sometimes we'll agree, sometimes we'll argue and sometimes we'll just call BS on the whole thing. But, we will always bring our passion to the mic. If you're a business leader, entrepreneur, marketing pro - or just a brand hack like us - you need to be part of this conversation. Your business might depend on it.
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Brand purpose.
What is a purpose driven brand? From environmental, societal, and charitable efforts - there are many ways for brands to build meaning into their business. And the data tells us people are looking for conscientious companies to shop with, and work for. Let's talk about what it means for a brand to lead with purpose - ranging from pharmaceuticals, to clothing and energy. Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For mor...
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Loyalty vs data?
Loyalty programs allow us to pick up rewards with our coffees, trips, and clothes - and they also allow companies to gather data about us and our purchases. What data are we willing to share? When does the cost of privacy outweigh the benefits of points and perks? We cover #TimHortons, #Aeroplan, and how loyalty and data both play an important part in building brand trust. Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand...
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Are brands accountable?
When it comes to a brand's values, messaging, and impact - are consumers holding them accountable? And how can they?As ESG - Environmental, Social, and Governance - has made its way to the forefront, brands are under pressure to make their positioning known. But what is a brand promise with no action behind it? Let's talk Chik-Fil-A , Unilever, and corporate karma.Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on b...
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Does anybody read?
Content and how we consume it has changed. How can brands get - and keep - the attention of their audience? What content formats are compatible with our fast-paced lives? From articles to audio, Clubhouse to TikTok, we take a look at what content consumers are craving, and how brands can adapt to best serve their audience. Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.c...
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Web 3: Read, write, own
Web 3 is the next iteration of the internet. Is it coming quickly? Is it going to change the world? The simplest way of describing its evolution would be the following: Web 1.0: ReadWeb 2.0: Read, writeWeb 3 (3.0): Read, write, ownWhat does decentralization of the worldwide web mean? And more importantly, what does it mean for brands moving forward?Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, conne...
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Branding for all ages
Is your target audience in different age groups? Branding for all ages—from baby boomers to gen Z and alpha—has its own set of considerations and requirements. Do all brands meet the need?Does intergenerational branding bring any advantages? How can we make sure that brands can attract audiences from multiple generations? When a brand is launching, is it better to target a specific audience or go broad? This week we talk about Tiktok, Canadian Tire and even Facebook and their stra...