28 avsnitt

Welcome to Finding Your Niche, hosted by Willow Creek Media’s founder Jake Kranz. On this podcast you’ll find a mix of interviews and monologues centered around two things:

1. What business leaders have done to find their personal niche’s in life.
2. What companies do to gain access to and activate their target audiences.

Finding Your Niche Jake Kranz

    • Näringsliv

Welcome to Finding Your Niche, hosted by Willow Creek Media’s founder Jake Kranz. On this podcast you’ll find a mix of interviews and monologues centered around two things:

1. What business leaders have done to find their personal niche’s in life.
2. What companies do to gain access to and activate their target audiences.

    #25: Shifting from B2B to B2C Marketing Amongst COVID with Mike Arnold from FloWater

    #25: Shifting from B2B to B2C Marketing Amongst COVID with Mike Arnold from FloWater

    In today’s episode of Finding Your Niche, I shared a conversation with Mike Arnold, the CMO of Flo Water, a brand on a mission to share clean, cool water with everyone across the United States.

    In the show we primarily discuss what Flo Water is and how its marketing strategy has shifted away from B2B and towards B2C because of COVID-19.

    To get in touch with Mike you can do so below:  

    Mike's LinkedIn: https://www.linkedin.com/in/mike-s-arnold/

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    Our 

    Website: Willowcreekmedia.com

    Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/

    Subscribe to Finding Your Niche: https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181

    • 38 min
    Finding Your Niche #24: Two of the Twin Cities' Finest Creatives

    Finding Your Niche #24: Two of the Twin Cities' Finest Creatives

    In today’s episode of Finding Your Niche, I shared a conversation with Jordan Lundell and Tyler Webb, two freelance creatives from the Twin Cities that are on a similar path as me.

    In the show, we discuss our lives, careers, fears, strengths, and weaknesses, and explore what we're all up to right now as we head into 2021. 

    To get in touch with Jordan and Tyler you can do so below. 

    --

    Jordan's Instagram: @jordanlundell 

    Tyler's LinkedIn: https://www.linkedin.com/in/tylermwebb/ 

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    Our Website: Willowcreekmedia.com

    Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/ 

    • 30 min
    #23: Expanding My Powder Snowledge with Eric Lee O’Brien

    #23: Expanding My Powder Snowledge with Eric Lee O’Brien

    In today’s episode of Finding Your Niche, I shared a conversation with Eric Lee O’Brien, the Co-Founder and CEO of Snowledge, the only app you need on the mountain.

    Eric started his career interested in law, but always had a passion for the outdoors and being on the slopes. In 2013 he stepped into Snowledge full time and has been building its brand and their following ever since.

    To download Snowledge, visit Apple’s App Store, the Google Play Store, or click below:

    Apple App Store: https://apple.co/2HytyE4

    Google Play Store: https://play.google.com/store/apps/details?id=co.snowledge&hl=en

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    Our Website: Willowcreekmedia.com

    Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/

    • 28 min
    #22: Moving to Boulder and Blending Nuts with Justin Gold

    #22: Moving to Boulder and Blending Nuts with Justin Gold

    In today’s episode, I had the pleasure of sitting down with a well-known name in the CPG space.
    His name is Justin Gold and he is the founder of the famous brand Justin’s which makes high-quality nut butter that you can find just about anywhere you shop.
    In the show, we talked about his founding story, what he’s done to find his people out in Colorado, and what the future holds for him and his brand.
    This is his story…
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    Justin’s Website: http://www.justins.com/
    Buy some nut butter here: https://shop.justins.com/
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    Our Website: Willowcreekmedia.com
    Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/

    • 55 min
    Finding My Niche #2 - A Little Something About If Marketing Works

    Finding My Niche #2 - A Little Something About If Marketing Works

    In today’s episode, I took another step in my journey to find my niche and did an overview of what I've learned about marketing in the last few months / years.  

    Let me know what you think!

    Here's a link to a good video I did a while ago with Scott Paul from Wooly about Word of Mouth and referral marketing: https://www.youtube.com/watch?v=aZiXdz1VLaI&t=2s

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    Our Website: Willowcreekmedia.com

    Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/

    Subscribe to Finding Your Niche: https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181

    • 11 min
    #21 : How to Find Your People with Mick White

    #21 : How to Find Your People with Mick White

    In today’s episode of Finding Your Niche, I was joined by a friend of mine, Mick White, who is the founder of 100 Year Manifesto, his life and business coaching business.

    Mick is one of the most humble, disarming people I know and today we did a deep dive into what it means to find your niche in life and what you can do if you haven’t found it yet.

    Be sure to go check out his son Macallister’s YouTube channel at Macallister Ultimate.

    I hope you enjoy

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    Mick’s LinkedIn: https://www.linkedin.com/in/100yearmanifesto/

    100 Year Manifesto: https://www.100yearmanifesto.com/

    Macallister Ultimate: https://www.youtube.com/channel/UCvZHQUodk8tQsnJLkzdg2YA

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    Our Website: Willowcreekmedia.com

    Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/

    Subscribe to Finding Your Niche: https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181

    • 35 min

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