Fixing Bud Light’s Hannibal Lecter Strategy | The McFuture The McFuture with Steve Faktor

https://youtu.be/FhA5iYSNISs

















Why the real problem with Bud Light's Dylan Mulvaney trans influencer campaign is...Hannibal Lecter. This is a good one.







CONTENTS:









* 00:00 Dylan is KILLING IT!







* 00:57 The Infamous Bath Tub Ad







* 01:42 Bud Light’s VP of Marketing Alissa Heinerscheid Explains Her Strategy







* 02:56 Bud Light's Market Is...?







* 04:23 It's Not Belgian!







* 05:34 Brand Cultural DNA







* 07:32 Why Bud Light is a Public Good







* 10:23 The Hannibal Lecter Strategy







* 12:24 Innovation & How To Butcher a Cash Cow







* 17:42 Corporate Genius?







* 20:27 Disdain

















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