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In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand.

If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one.

After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, I started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful.

I created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way!

Visit FoodMarketingNerds.com to download your free social media e-book.

Food Marketing Nerds Restaurant and CPG Marketing Podcast Blue Bear Creative

    • Marknadsföring

In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand.

If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one.

After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, I started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful.

I created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way!

Visit FoodMarketingNerds.com to download your free social media e-book.

    Taking Action to Build a More Inclusive Industry with Vanessa Santana of General Mills

    Taking Action to Build a More Inclusive Industry with Vanessa Santana of General Mills

    On the show today, we have Vanessa Santana, Brand Experience Planner at General Mills. We’re discussing some of the most important issues the industry is wrestling with today, the lack of diversity and what leaders can do to play a role in making a positive change. 
    We invited Vanessa onto the show to talk through this from both a personal and business perspective. And looking forward, what actions we can take to build a more inclusive industry. 
    Recommended Reading:
    The Promise of a Pencil – Adam Braun Grit: The Power of Passion and Perseverance – Angela Duckworth 

    • 30 min
    How to Drive Repeat Customers with Digital Featuring Jim Lamancusa

    How to Drive Repeat Customers with Digital Featuring Jim Lamancusa

    Howdy folks, today we’re chatting with Jim Lamancusa, founder and CEO of Cusa Tea and Coffee. Cusa is not your usual tea or coffee company. What started as a small line of innovative instant tea products soon grew into multiple product lines (including coffee), a handful of patents, and multiple global awards. Having worked at CPG start-ups that went from a million in revenue per year to over 100 million, Jim experienced the internal workings of a natural foods unicorn. He’s taken that know-how, along with his own scrappy mentality, to develop some really smart marketing initiatives that might leave you thinking, “hmm why didn’t I think of that?”.
    After seeing the cost and conversion rates of his in-store demos, Jim was looking for a better way to grow his base of loyal customers. Cusa Tea and Coffee began refining its digital presence and hasn’t looked back since. Cusa’s approach to digital marketing is extremely savvy  and anyone looking to establish or build on an existing e-comm presence, especially in the wake of COVID, has so much to learn from today’s episode. 
    In this show, you’ll learn:
    How to scale up your digital media budget Why breaking up with bad subscribers could generate more sales How to gauge the effectiveness of your in-store marketing So, let’s get after it.
    Recommended Resources:
    Kick Further
    Klayvio.com
    BoldCommerce.com
    GetRepeat.io
    Find Cusa Tea & Coffee Online:
    Cusa Tea Website
    Facebook
    Instagram

    • 41 min
    Why You Need to Rethink Your Growth Strategy with Michael Silverman of SBG

    Why You Need to Rethink Your Growth Strategy with Michael Silverman of SBG

    On the show today, we’re talking with Michael Silverman, Managing Director of the Samantha Brands Group, or SBG for short. SBG is an investor group that helps promising consumer brands quickly scale and develop into enduring household names, and in talking with Michael, we get a glimpse into how SBG makes it happen. 
    Michael is a brilliant guy who knows the business of CPG as well as any guest we’ve ever interviewed. His firm has successfully scaled brands like Wild Made Snacks and Tres Latin Foods, maker of the Pupusas that are near and dear to my heart. We dive deep into some of the commonly shared notions around marketing and distribution strategy, and why much of what you’re hearing around making it big may actually be leading you down a slow, painful path of destruction.
    This is only scratching the surface, but in today’s episode, you’ll learn
    What so many fledgling consumer brands get wrong about distribution strategy Why your brand-building efforts may not be adding value to the bottom line What marketing channels have the biggest impact on product turn And plenty more Recommended Reading & Listening
    What Didn’t Kill You - Michael’s Podcast Atomic Habits by James Clear Man’s Search for Meaning by Viktor E. Frankl Find out more about the Samantha Brands Group and Associated Brands:
    SBG Website Natural Food Works  Tres Latin Wildmade Snacks

    • 40 min
    Why Your Company's Mission is Crucial for Long-Term Growth with Kristen Majdanics

    Why Your Company's Mission is Crucial for Long-Term Growth with Kristen Majdanics

    In this episode, we’re talking to Kristen Majdanics, VP of Marketing for Firehouse Subs. We were already huge fans of their sandwiches, but chatting with Kristen gave us a whole new appreciation for the brand and how they’ve managed to grow, in spite of intense competition. 
    Kristen started as a brand manager with Firehouse back when they had 300 locations and a marketing department of just two people. Well, the company grew quickly and so did Kristen’s role. She now leads the marketing department of 17 people, with Firehouse clocking in at over 1,100 locations nationwide. She talked us through what’s driven the company’s growth, and learnings she’s picked up along the way. 
    In today’s episode, you’ll hear:
    What leaders can do to build a more passionate team Why your company mission is crucial for growth How telling your customers every good thing about you isn’t working And so much more... Kristen’s Recommended Podcast:
    Twenty Thousand Hertz Learn More About Firehouse Subs:
    Facebook Instagram Twitter

    • 29 min
    How to Compete Against Industry Giants with Shauna Martin

    How to Compete Against Industry Giants with Shauna Martin

    Today we’re sitting down with Shauna Martin, the founder and CEO of Daily Greens.
    Shauna started her career in corporate law, and after being diagnosed with breast cancer in her early 30’s, she discovered her passion for green juice and plant-based nutrition.
    Her green juice recipes had a profound impact on her own well-being, and wanting to share that benefit with the world, she set up shop at her first farmer’s market. As you may have guessed by the fact that she’s on this podcast, those initial batches sold pretty well, and Daily Greens became one of the companies to kick start the green juice movement. Fast forward to today, and you can find Daily Greens on the shelves of every major retailer across the country.
    While dealing with everything from the ups and downs of the green juice category to competitors getting acquired by the Coca Cola’s of the world, Daily Greens has managed to stay independent and remain a key player in the industry.
    In this episode, you’ll learn:
    How to scale operations when your product goes national What characteristics you should look for in your next hires And how recipe content led to Daily Greens becoming a household name Check out Daily Greens online and on social:
    Instagram Facebook Twitter

    • 31 min
    How to Use Brand Storytelling to Improve Customer Loyalty with CMO Tiffany Yang

    How to Use Brand Storytelling to Improve Customer Loyalty with CMO Tiffany Yang

    In this episode, we’ll be chatting with Tiffany Yang,  the CMO of Sweety Ice Cream. Tiffany is going to take us through how she and her cousins went from the corporate world to transforming their family’s 1970’s ice cream shop into a modern brand with national distribution. Tiffany has a background in strategy and consumer insights, and having been on the marketing teams for the likes of Vans, Barbie and Taco Bell, she’s built a knack for brand storytelling in a way that resonates with customers and buyers alike. She’s been putting those skills to work for Sweety, and in this episode, you’ll hear:
    How a brand video landed Sweety a 1500 store PO from Walmart Why grocery store shelves and Instagram have a lot in common And what the most popular brands do that keeps customers coming back for more...And plenty more... Tiffany’s Recommended Read: Shoe Dogs by Phil Knight
    Check out Sweety's website & Social:
    Sweety on Facebook Sweety on Instagram Sweety on Twitter

    • 27 min

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