Frame up with Ibrahim Ibrahim

The internet was served with fresh fodder for internet memes and jokes with the launch of Apple Inc’s new iPhone 11 series. This got everyone talking about the usual cost quotient with ‘kidney jokes’ and the new camera feature. The look of the camera on the new iPhone became the butt of quite a few memes, but it was interesting to see how different brands picked up on it and used it to further their products as a part of the meme marketing culture.



This episode we talk about how apple is converting the memes as their marketing strategy.