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The marketing podcast from Said Business School, Oxford University, and Kantar, the marketing insights and consulting company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/

Future Proof Kantar & Saïd Business School, Oxford University

    • Marknadsföring

The marketing podcast from Said Business School, Oxford University, and Kantar, the marketing insights and consulting company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/

    Why should brands embrace the circular economy?

    Why should brands embrace the circular economy?

    James George from the Ellen MacArthur Foundation explains why sustainability, and specifically circular economy, has to be a business imperative.

    • 25 min
    What does it mean to be color brave?

    What does it mean to be color brave?

    As the Black Lives Matter movement gains momentum worldwide, Kantar experts explain the importance of color bravery.

    • 22 min
    How do we make fashion sustainable?

    How do we make fashion sustainable?

    By Rotation founder Eshita Kabra-Davies talks to us about how and why the industry is changing.

    • 27 min
    Why should you care about TikTok?

    Why should you care about TikTok?

    TikTok has exploded in popularity recently. What is so different about this platform, and how can brands get involved? We speak to their head of marketing science, Jorge Ruiz.

    • 18 min
    What happened to Cannes Lions?

    What happened to Cannes Lions?

    We ask Philip Thomas, chairman of the advertising festival, about the decision to cancel – and the future of events and creativity.

    • 21 min
    How is radio coping with COVID-19?

    How is radio coping with COVID-19?

    Jane Ostler speaks to Steve Parkinson, Bauer Media, about the steps they’ve taken, the technology they’ve relied on, and what happens next for the commercial radio stations that are now broadcasting from people’s homes. Steve touches on some of the challenges – like reconsidering obituary procedures, and helping advertisers get the tone of their campaigns right – and the important role of radio during difficult times.

    • 23 min

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