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On this episode of the Amplify Podcast we talk with Jared Easley about Podcast Movement. Who should you try to meet there and why? What makes some of the speakers special? What makes them amazing individuals?





Got 22 minutes to get smarter? I’m afraid you can’t afford not to. Listen to this week’s episode.

Welcome to the PMA Industry Report. PMA Board of Directors member, Angel Djambazov of Lab6 Media, hosts this episode which includes Publisher Recruitment Council Members: Carrol Lee, Business Development Specialist, for Schaaf-Partner Centric and Meaghan Causton, Publisher Development, for All Inclusive Marketing.

Today’s discussion centers on a new informative one sheet created by PMA Publisher Recruitment Council that outlines the benefits of performance marketing and the affiliate channel for bloggers. We go in-depth covering topics including:



* how affiliate marketing can empower bloggers;

* advantages of performance marketing over more popular monetization channels like AdWords;

* ways to find the right advertising partner;

* flexible types of ad units a blogger can use;

* and FTC disclosure when using affiliate links



Resources covered in this podcast include:



* Official One-Sheet Guide: Benefits of Performance Marketing for Bloggers (click on image to download)

* Overview of FTC guidelines with examples created by Tricia Meyer of SunshineRewards.com

* Carrie Rocha’s site Pocket Your Dollars is mentioned as a great example of FTC disclosure in action



Learn more about becoming a PMA member and joining a council. http://thepma.org/our-councils/

 

There are so many things to think about when your work gets shared like a virus. Whether it’s hosting, calls-to-action, social share buttons or Facebook Likes . . . we talk about the things you need to do if you find your posts going crazy.

Take a listen and add your suggestions. What kinds of problems have you had? Regrets? And what are you doing to change that going forward.

If you’ve got suggestions, ideas or comments leave them here or connect with us on Twitter at @AmplifyPodcast.

It’s true. On today’s episode we talk about Facebook’s auto-improve features of photographers. The idea that you only post unadulturated photos. . . well that’s a lie.

Don’t miss the viners who are making movies. . .

What about noknok?  Do you need that app? Perhaps you do.

And then there’s the Snapchat email question.

Is it possible Twitter is buying Foursquare? Or are they working together for some greater end?

And is this the only episode we aren’t talking about Dropbox. All that and more on today’s episode of Amplify Podcast.

Welcome to the PMA Industry Report. PMA Board of Directors member, Lisa Picarille, hosts this episode which includes Publisher Recruitment Council Members Carrie Rocha of Pocket Your Dollars and Carrol Lee of Schaaf-Partner Centric.

The discussion centers on PMA Publisher Recruitment Council and goes in-depth on the council’s mission, what they do, how to join them, and what to expect during January, which is their spotlight month.

The Publisher Recruitment Council is chaired by Lucy Bartlett of VigLink.

Recent work from the Publisher Recruitment Council:


• The Benefits of Using Affiliate Links over AdSense for Bloggers


• Guide: The Benefits of Performance Marketing for Bloggers

Learn more about becoming a PMA member and joining a council. http://thepma.org/our-councils/

We are reviving the PMA Industry Report. Yes, we are back. This episode features Tricia Meyer, Founder and CEO of SunshineRewards.com and Secretary for the Performance Marketing Association’s Board of Directors, along with Lisa Picarille, an Online Content Strategist and PMA Board member. The two go in-depth on the PMA councils’ respective missions, what they do, how to join them, and what to expect from the new spotlight months that highlights each council.

Tricia is a special liaison to the councils to facilitate any output and vet it through the Board of Directors for approval and additional ideas. Lisa works with each of the councils to help generate content and expedite it through the process.

There are currently, 5 PMA Councils


• Compliance – (David Naffziger BrandVerity)


• Publisher Recruitment (Lucy Bartlett – VigLink)


• Industry Advancement (Choots Humphries – LinkConnector)


• Measurements and Insights (Julie Avila – Schaaf-PartnerCentric)


• Offers & Rewards (Howard Schaffer- Offers.com)

Tricia and Lisa discuss the new Council Spotlight Months, which are an effort by each of the councils to use a designated month to raise awareness for their council, talk about issues that the council is focusing on, and recruit new council members. January 2015 will kick off the Council Spotlight Month for the Publisher Recruitment Council. That council has plans to educate current and potential members through social media, podcasts, highlighting their whitepapers and content, as well blog posts on issues and more.

You can learn more about becoming a PMA member and joining a council.