37 min
Giles Mountford, Drinks Marketing Manager at Hall & Woodhouse The Industry Leaders Podcast
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- Entreprenörskap
On the podcast with us this week is Giles Mountford, Drinks Marketing Manager at Hall & Woodhouse!
Hall & Woodhouse is an independent regional brewer with a beautiful collection of pubs. In this episode, Giles talks about launching their first new product in over 240 years, modernising a heritage brand, and how they work to find that special little spark that makes people buy their drinks over competitors.
This is a really great episode on product launches, knowing what your customer really wants (not what you think they want) and standing by your customer insights.
We hope you enjoy this episode!
Connect with more2:
Follow us on LinkedIn
Visit our website
Join our Customers Economics Masterclass (free for leaders of retail & DTC brands)
On the podcast with us this week is Giles Mountford, Drinks Marketing Manager at Hall & Woodhouse!
Hall & Woodhouse is an independent regional brewer with a beautiful collection of pubs. In this episode, Giles talks about launching their first new product in over 240 years, modernising a heritage brand, and how they work to find that special little spark that makes people buy their drinks over competitors.
This is a really great episode on product launches, knowing what your customer really wants (not what you think they want) and standing by your customer insights.
We hope you enjoy this episode!
Connect with more2:
Follow us on LinkedIn
Visit our website
Join our Customers Economics Masterclass (free for leaders of retail & DTC brands)
37 min