Episode 6: BONUS: Oatly and How Two Brothers Disrupted the Milk Industry Green Premiums Podcast

In Episode 6, I interview Björn Öste, one of the founders of oat milk-company Oatly. While Oatly was founded in the 90s, it started growing rapidly in 2014, mostly due to new milk formula and a new focus on innovative marketing. In 2021, it ran its first Super Bowl commercial, whereafter it did an IPO on Nasdaq at a valuation of $10 Billion.
Björn Öste grew up in Östersund in northern Sweden and spent the beginning of his career funding and exiting a company in the data security business. When his brother came up with the formula to make tasty oat milk, he decided to join the business as a co-founder and investor. The journey at Oatly was hugely successful, and since he left the board, his main entrepreneurial activity today is in Good Idea Drinks. They make functional carbonized drinks to keep blood sugar at stable levels among people with diabetes.
A Capstone-project by Johannes Frosteman, Minerva University. Check out my blog!