26 avsnitt

Welcome to The Groundswell Marketing Podcast hosted by marketing entrepreneur, author, and strategist Scott Martin. On this podcast you’ll hear from a vibrant blend of people who have a unique approach to sustainable growth marketing and business. From interviews to insights about current marketing and business trends that are shaping the future state of audience engagement, attention and trust.

Groundswell Marketing Podcast Scott Martin | Groundswell Marketing

    • Marknadsföring

Welcome to The Groundswell Marketing Podcast hosted by marketing entrepreneur, author, and strategist Scott Martin. On this podcast you’ll hear from a vibrant blend of people who have a unique approach to sustainable growth marketing and business. From interviews to insights about current marketing and business trends that are shaping the future state of audience engagement, attention and trust.

    David Meerman Scott | Fanocracy - Turning Passionate Fans into Customers

    David Meerman Scott | Fanocracy - Turning Passionate Fans into Customers

    David Meerman Scott is a sought after keynote speaker, best selling author and international marketing titan. In this episode we do a deep dive in his new book Fanocracy: Turning Fans into Customers and Customers into Fans. He share how this approach functions and how do build your own "Fanocracy". IF your looking to build a rapid word of mouth and buzz for your business this intriguing episode is just for you from one of the top industry leading business growth strategist on the planet.

    • 51 min
    Roland Fraiser - Comprehensive Growth Marketing

    Roland Fraiser - Comprehensive Growth Marketing

    Roland Frasier shares some of his most impactful business breakthroughs and approaches to comprehensive exponential growth. He shares strategies like Inversion thinking and how to manage risk with modeling. His in depth episode breaks down how he leverages first principles reasoning. A process where he break everything down starting with your held assumptions about things and reframing it to identify new comprehensive marketing ideas.

    • 59 min
    Don Peppers - Trust the New Currency

    Don Peppers - Trust the New Currency

    Marketing legend, author and expert speaker Don Peppers shares insights from his book Extreme Trust, where he shares the future of marketing once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the short term.

    • 1 tim. 3 min
    Tim Williams - Be a Market Maker Not a Market Follower

    Tim Williams - Be a Market Maker Not a Market Follower

    Who is the strategist behind strategic agency firms helping them differentiate? Meet Tim Williams author, business model and pricing strategist for professional services firms. He is a sought after expert who has created a global footprint devoted to helping agencies and other professionals service firms create and capture more value.
    In this jam packed full episode he shares how you can be in a Category of 1 and how to be the only provider living between relevance and differentiation.

    • 1 tim.
    Adam Doolittle | How To End Dependance On Paid Advertising

    Adam Doolittle | How To End Dependance On Paid Advertising

    Paid advertising vs Unpaid - what is the right approach? This episode shows how to strike a balance between both approaches for monumental impact. Growth Marketing expert and Strategist Adam Dolittle caught my attention with his insightful article called: "What They Don’t Tell You About the Addiction to Paid Marketing" - In this tell all episode we get right to the heart of the debate about Paid Advertising and can it be sustainable.

    • 1 tim. 19 min
    Katie Gertsch | Purcell Heliskiing / The Courage to Reinvent Your Business

    Katie Gertsch | Purcell Heliskiing / The Courage to Reinvent Your Business

    In this episode Katie Gertsch co-owner of Purcell Heliskiing shares her journey shifting from uncertainty toward having the courage to reinvent and relaunch their 45 year old family owned business. In an effort to provide even better customer experience in a more profitable way she worked with Groundswell on a mental re-frame and re-imagine what is possible. Built on a foundation of sustainable marketing strategies she shares the challenges and success by taking their business to new peaks.

    • 1 tim. 6 min

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