Grow and Convert Podcast Benji Hyam and Devesh Khanal

Your business is starting to grow and now you need more of a process around marketing... so you're thinking of hiring your first marketer.
What is the right profile of the marketer you should hire?What should that marketer focus on in the first 90 days?How should they think about what marketing channels to focus on?What's a good budget to start with?
We answer these questions and more in this episode. We share, from our experience, the mistakes that founders make when hiring their first marketer and how they should think about hiring.
We share stories, examples and more. Hope you enjoy this episode.
P.S. We're starting to shift the content of this channel to more strategy focus. Let us know if you like this topic in the comments.
Video Resources:Positioning: https://www.growandconvert.com/marketing/positioning/Positioning Case Study: https://www.growandconvert.com/marketing/positioning-case-study/Pivoting our service offering from course to agency: https://www.growandconvert.com/marketing/course-launch-agency/

In this episode, Devesh starts off by sharing the two goals of the content pieces we write for clients. Then he shares examples explaining the differences between how we write articles vs. how most blog writers write articles.
We dissect the differences in how we write blog post introductions, body copy and share why we think it's important to have subject matter experts make the arguments that go inside of blog posts.
This episode should help you learn how to write better copy inside of articles that are targeting SEO keywords.
Article examples:
Omnichannel reporting example: https://www.tapclicks.com/resources/b...Segment example: https://segment.com/growth-center/omn...Mandala AI Example: https://blog.mandalasystem.com/en/omn...
Grow and Convert writing related articles:
The detail principle for writing good blog posts: https://www.growandconvert.com/conten...Writing great blog introductions: https://www.growandconvert.com/conten...Pain point copywriting: https://www.growandconvert.com/conten...

In this episode, we share where we are relative to our doubling the agency goal. Then we talk through what's been working from a marketing perspective and some of the operational challenges that we're anticipating if we keep growing this quickly.

In Episode 10, the episode about content strategies for new businesses, we shared that we were planning on doing a disruption story for one of our clients. 
In this episode, we share who the client is (Mirascope.io), the article and talk through some decisions that were made when writing the story.
Then we share a couple of other examples of disruption stories that we've produced for clients. 

Can SEO content also be "thought leadership content?" Many people think these two kinds of content are completely different. More specifically, that you can't share thought leadership type ideas inside of SEO content and get articles to rank.
We share a different view. We think that SEO and thought leadership ideas do go together. In this video, we share multiple examples of thought leadership ideas being included inside of SEO focused articles and show how they're able to rank against articles that all share largely the same ideas.
We think that Google wants more differentiation in content and will start to reward differentiation more in the SERPS.

March was a challenging month for us. We had our first churn of the year- which was not a great way to start the month- however it ended on a positive note.
We discuss the churn, some new clients, our lead numbers and then share some ideas for changes we're going to be making to our marketing.
Enjoy.