Grow and Convert Podcast Benji Hyam and Devesh Khanal

In this episode, we share where we are relative to our doubling the agency goal. Then we talk through what's been working from a marketing perspective and some of the operational challenges that we're anticipating if we keep growing this quickly.

In Episode 10, the episode about content strategies for new businesses, we shared that we were planning on doing a disruption story for one of our clients. 
In this episode, we share who the client is (Mirascope.io), the article and talk through some decisions that were made when writing the story.
Then we share a couple of other examples of disruption stories that we've produced for clients. 

Can SEO content also be "thought leadership content?" Many people think these two kinds of content are completely different. More specifically, that you can't share thought leadership type ideas inside of SEO content and get articles to rank.
We share a different view. We think that SEO and thought leadership ideas do go together. In this video, we share multiple examples of thought leadership ideas being included inside of SEO focused articles and show how they're able to rank against articles that all share largely the same ideas.
We think that Google wants more differentiation in content and will start to reward differentiation more in the SERPS.

March was a challenging month for us. We had our first churn of the year- which was not a great way to start the month- however it ended on a positive note.
We discuss the churn, some new clients, our lead numbers and then share some ideas for changes we're going to be making to our marketing.
Enjoy.

LinkedIn influencer claims that: "Measuring the ROI of an individual piece of content (like this LinkedIn video, for instance) is not only a huge waste of time, it’s flat out not accurate.
When it comes to “ROI”, focus on measuring the ROI of the *channel* instead of each individual piece of content."
In this video, we break down why that argument is completely flawed. 
We discuss how having the article level of granularity in conversion data is what led to the creation of Pain Point SEO and how this informs future content pieces that generate ROI.
Then we share a new process for tracking conversions using a combination of GA4 and BigQuery.

In this episode, we discuss whether we should hire an editor to help scale writing operations. Devesh voices his frustration by spending so much time editing pieces -- most of his time in the agency is dedicated to editing and he feels like he doesn't have time to focus elsewhere.
We propose the options of hiring an outside agency to help with editing, whether we should focus on hiring someone internally, and also discuss other ideas and options.