4 avsnitt

Talks with growth marketers from some of the most influential companies in the world.

Growth Marketing Today Christoph Schachner

    • Marknadsföring

Talks with growth marketers from some of the most influential companies in the world.

    Growthcast Episode #6: Starting Experimentation

    Growthcast Episode #6: Starting Experimentation

    Planning on launching more marketing experiments this year? Hale Schneider got THE tip for planning your experiments- How to start a community, told by one of the biggest communities from growth-heads- Biggest mistakes companies make when starting with experimentation- Best way to manage your experiments at one place

    • 8 min
    Growthcast Episode #5: Sean Ellis on Growth Hacking

    Growthcast Episode #5: Sean Ellis on Growth Hacking

    In this episode, Sean Ellis talks about what led him to coin the term "Growth Hacking" and how it has changed since it's early days.

    • 25 min
    Growthcast Episode #4: Fighting Churn

    Growthcast Episode #4: Fighting Churn

    Topics we talked about:- Main reasons for churn- Why you need to start to think about churn and retention from day 1- Why LTV is more important than the number of leads- Why driving more SQL is not enough

    • 9 min
    Growthcast Episode #3: Conversion Rate Optimization

    Growthcast Episode #3: Conversion Rate Optimization

    💡  "If the people inside your company don't get what the CRO department does, it is on you to help them do so." 💡 That is one of many lessons Ana Santos - UX Mentor and former Google Mobile UX Lead-  shared in the latest episode.

    • 8 min

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