38 avsnitt
GrowthFit by CustomFit.ai CustomFit.ai
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- Näringsliv
What is the most exciting aspect of a marketer's work? Turning a boring piece of content into a clickbait? OR Keeping pace with the changing algorithms? We know a marketer's life is not easy. It's an interesting mix of data, stories, failed experiments, as much as it is about the "Aha Moments" or the success of a viral piece of content.
We, at CustomFit.ai, wanted to hear the most interesting stories of transformations and growth from leading marketers across the world and that's how GrowthFit happened. GrowthFit is a series of podcasts where marketers share their interesting stories.
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Acing Business Development and Partnerships
Business development touches many aspects of a company like sales, marketing and revenue generation. It’s all about identifying opportunities on how to pivot or open new lines of businesses. We discussed the various aspects of business development with Javier Ortiz, BD & Partnership consultant.
Highlights of the talk-
The growing potential of digitization and business development
Working with various businesses, teams and cultures
Must have qualities for a business development manager
Catch the full interview here- https://bit.ly/3wibrtm -
Creating a Distraction-free User Journey with CRO Experimentation and Prioritization
In CRO, prioritizing ideas for experimentation is as crucial as generating them. However, it’s not an easy process. But putting a structure to it can make the job easy.
Iqbal Ali from Turing Labs shared valuable insights about best practices in CRO on our #growthfit interview series.
Highlights of the talk-
Journey from designing and developing to CRO
Eliminating distraction on the website
The process of experimenting and idea generation
The concept of PIE for CRO
Read the full blog here-
https://bit.ly/3uRt2aC -
Prioritize Goals, Solve One Problem at a Time — a Mantra for Product Marketing
As a b2b marketer, are you often troubled by the high number of leads bouncing off your campaigns? It could be because of a weak lead nurturing strategy. In fact, it’s observed that many marketing plans don’t give as much importance to lead nurturing as they give to lead generation.
This is what happens when marketers have too many problems to solve at once. As a marketer, prioritizing these problems and picking up one at a time to solve is a great idea.
We had an insightful discussion with Rony Vexelman, VP of marketing at Optimove and we delved deep into many topics around website conversions, lead nurturing and more.
Highlight of the interview-
A mantra for SaaS marketing- solve one problem at a time
Prioritize lead nurturing as much as you prioritize lead generation
Create an engagement that makes your audience comfortable buying your product
Be available to your team members by managing time effectively
Read the full blog here- https://bit.ly/3vqh7zQ -
Demand Generation is a Number-driven Role with an Art and Science to it
Websites are an important component in lead nurturing.
One can understand the visitor/buyer's journey. You can clearly see the movement from the funnel from stages like the unaware to aware.
In our latest episode of Growthfit, we discussed the various aspects of demand generation, lead nurturing and the role of the website in these with Bryant Lau from Flockjay.
The highlights of our talk-
👉 Points to focus on as a SaaS marketer
👉 Lead generation strategy
👉 Strategies to drive quality traffic to the website
👉 Components crucial to inbound marketing
Read the full blog here- https://bit.ly/3jPvrwu -
Making marketing conversational with Mark Kilens from Drift
Modern day marketing is all about your audience finding a connection with your brand and creating a high brand recall value.
In this episode of GrowthFit series, we discussed how to nurture and engage Customers, Content and Community for effective marketing. Mark Kilens from Drift (a leading conversational platform) talks about making marketing look like natural conversations.
Highlights of the talk:
👉 Personal operating system
👉 Improved personalized experiences for your customers
👉 Content Strategy that has worked
👉 6 types of cornerstone content assets
Read the blog here-https://bit.ly/3v87gi1
Let us know in the comments what you think about conversational marketing.
#digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing -
Carving a Niche in Growth Marketing is all About Maintaining Consistency
“If you speak your customer’s language, they’ll definitely listen to you.”
Strategizing website messaging has a lot to do with customer journey and the type of users visiting the website.
This makes the website actually speak to the person.
Also keep in mind what stage or user journey the visitor is at. What prompted the person to get to your website? Having the right message for every category of user definitely boosts conversations.
In our #growthfit interview series, we discussed many aspects of growth marketing and it’s challenges with Tawab Jabar.
Read the full blog here - https://bit.ly/3jvJqr6
#growthmarketing #growthhacking #productmarketing #marketing #websitepersonalization #conversionrateoptimization