GTM Strategist Podcast Maja Voje

Jason Knight is a product management consultant and fractional CPO. He is the host of "One Knight in Product" podcast and the accompanying community.
We discussed product management, consulting, fractional roles, how to get the best value out of consultants/advisors/mentors/experts, and how to go solo if you want to.

Links:
https://www.linkedin.com/in/jason-knight/
https://www.oneknightinproduct.com/
https://twitter.com/onejasonknight
https://oneknightinproduct.substack.com/
The article about fractional leadership: https://oneknightinproduct.substack.com/p/the-ultimate-guide-to-fractional
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GTM Strategist: 

⁠⁠⁠⁠https://gtmstrategist.com/⁠⁠⁠⁠

⁠https://www.linkedin.com/in/majavoje/⁠

⁠⁠⁠⁠https://gtmstrategist.substack.com/⁠⁠⁠

If you are a B2B company, it is almost inevitable that one of your top 3 GTM motions will either be cold outreach or account-based sales. It just works.

And most companies that I train, mainly technical founders, would like to avoid it at all costs.

They find it cringe. No one likes to be rejected, and finding high-quality resources to do it yourself is hard.

I asked Matúš Kučera, a seasoned B2B sales expert and a Head of Delivery / Partner of SALESDOCk, to review my top 3 offers and give me feedback on how to improve them.

Matúš helped me realize which offers are more profitable for me, how long it would take me to deliver on the promise, and what I should be pushing more of. He also consulted me on pricing models.

I liked his input so much that I wanted to bring his wisdom to the GTM Strategist podcast. I hope you will benefit from listening to Matúš as much as I did.

Links: 

https://www.linkedin.com/in/matus-kucera-1a166426/ 

https://www.salesdock.com/ 

https://www.salesdock.com/sales-academy  GTM Strategist: 

⁠⁠⁠https://gtmstrategist.com/⁠⁠⁠

https://www.linkedin.com/in/majavoje/

⁠⁠⁠https://gtmstrategist.substack.com/⁠⁠⁠

Eleanor Thompson is Founder & Principal Consultant at Branchworks, a London-based consultancy specializing in partnerships. In this episode, Eleanor will help us navigate the wonderful world of “stronger together” and share tactics on how to develop successful and sustainable partnerships.

Eleanor has a strong portfolio of building partnerships for tech companies. She built 10 partner programs for over $50m of ARR and successfully activated over 100 partnerships. Prior to setting up Branchworks, Eleanor worked with a range of companies, including Microsoft, Softcat, Blue Prism & Fivetran.



Links: 

https://www.linkedin.com/in/eleanorthompson10/ 

https://www.branchworks.io/



GTM Strategist: 

⁠⁠⁠https://gtmstrategist.com/⁠⁠⁠

https://www.linkedin.com/in/majavoje/

⁠⁠⁠https://gtmstrategist.substack.com/⁠⁠⁠

Meet Maja every THU at 18:00 CET - Register for free office hours here:  https://forms.gle/w9WXUWRkSTbWR2tX6

Andrej Peršolja is a positioning expert who helps tech companies create a clear and compelling message for their products. Andrej believes products fail not because the product is bad, but because the product is miscommunicated and users don’t see the value in it.

He worked with more than 200 companies so far, including names like the LinkedIn superstar Richard van der Blom.

Andrej aims to make company positioning practical with his proprietary positioning framework that focuses on executing tangible tests leading to a sustainable and growing funnel.



Links: 

https://www.linkedin.com/in/apersolja/ 

https://tidycal.com/tangible-growth/discovery-call 

https://miro.com/miroverse/startup-positioning-framework-template/ 

Sign up for a live positioning roast by Andrej: https://forms.gle/cgVtqsUedu1hNyn16 



GTM Strategist: 

⁠⁠⁠https://gtmstrategist.com/⁠⁠⁠

https://www.linkedin.com/in/majavoje/

⁠⁠⁠https://gtmstrategist.substack.com/⁠⁠⁠

Meet Maja every THU at 18:00 CET - Register for free office hours here:  https://forms.gle/w9WXUWRkSTbWR2tX6

Guillaume Moubeche is the founder & CEO of Lempire, a company that turns ambitious businesses into BIG names.

His most famous product, lemlist, which he co-founded in 2018 with only $1 000, revolutionized email prospecting.
Lempire went from 0 to a $150M valuation in 3.5 years bootstrapped. It is currently at $23M in ARR and has already helped 100,000+ people all over the world
build and grow profitable businesses.

In 2022 Guillaume published a best-selling book “The $150M Secret” where he shared his entrepreneurial journey and the secrets behind his business strategy.

In this episode of Maja Voje's GTM Strategist Podcast, we discussed how to build a bootstrapped empire, how to create a $150 million business from Europe, and how to be a kick-ass in sales as a founder.

Links:
https://www.linkedin.com/in/profit-led-growth/https://www.lemlist.com/
https://www.lempire.com/
The $150M Secret book: https://amzn.to/4bAuIJ7
https://www.instagram.com/guillaume_moubeche/?hl=en
Masterclass https://www.youtube.com/watch?v=og6PgGUy-5w

GTM Strategist: 
⁠⁠⁠https://gtmstrategist.com/⁠⁠⁠
⁠⁠⁠https://www.linkedin.com/in/majavoje/⁠⁠⁠ 
⁠⁠⁠https://gtmstrategist.substack.com/⁠⁠⁠

Ulrik Lehrskov-Schmidt is one of the world's leading experts in B2B SaaS pricing. He is the preferred pricing partner of organizations such as Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and many leading private equity and VC funds.

Ulrik also wrote a best-selling book The Pricing Roadmap. He helped over 150 clients in the past 7 years.

In this episode, he helps us understand how to test willingness to pay in the go-to-market stage and how to optimize pricing. 

Links: 

Ulrik on LinkedIn: https://www.linkedin.com/in/ulriklehrskovschmidt/ 

The Pricing Roadmap book: https://amzn.to/47EJ5sx 

https://www.willingnesstopay.com/ 



GTM Strategist: 

⁠⁠https://gtmstrategist.com/⁠⁠

⁠⁠https://www.linkedin.com/in/majavoje/⁠⁠ 

⁠⁠https://gtmstrategist.substack.com/⁠⁠