Happy Business Radio Peter Salerno

Ever found yourself on the edge of a breakthrough in your business happiness, only to be stumped by the ins and outs of telemarketing finesse?


Join us on Happy Business Radio as we partner with Karen from Podcast City to unpack the secrets behind engaging conversations and killer elevator pitches.


We kick things off with a heartfelt nod to our international community of listeners, diving into the essential soft skills that transform good telemarketers into great ones, and discussing how customer-centric techniques can make all the difference in your sales strategy.


Telemarketing – it's an art and a science, and with Karen's expertise, we dissect the essence of what makes a sales call not just bearable, but beneficial.


From the power of open-ended questions to the importance of tone, we lay bare the strategies that foster genuine connections and lead to successful client relationships.


As we share our stories about mastering scripts and nailing KPIs, you'll gain insights on how to polish your approach, whether you're a seasoned pro or just starting out.


To round out our radio rendezvous, we shine a light on Karen Fielder's inspiring switch from telemarketing ace to podcasting powerhouse.


We discuss the nuances of polite persistence and the keys to effective customer interaction that can catapult your career to new heights.


So, as you gear up for your next big sales pitch, remember – your next 30 seconds could be the game-changer.


Tune in and get ready to revolutionize the way you think about business happiness and success.


Chapter Summary


(00:09) Happy Business Radio With Karen


Gratitude to global listeners, the importance of happiness in business, networking and KPIs in sales, guest Karen shares telemarketing experience.


(11:29) Telemarketing and Sales Training Tips


Nature's art of telemarketing: open-ended questions, scripting, tone, flexibility, politeness, and scheduling for successful client engagement.


(17:17) Telemarketing Tips and Techniques


Karen and I discuss effective telemarketing strategies, including building rapport, using a script, and handling objections.


(29:38) Effective Sales Techniques and Communication


Sharing knowledge and experiences leads to business success, personalized sales scripts improve performance, taking risks is necessary, and crafting an elevator pitch is effective.


(40:36) Telemarketing Etiquette and Success


Telemarketing frustrations and importance of do not call list, Karen Fielder's journey from telemarketing to podcasting and teaching her methods.


(43:30) Telemarketing Tips and Techniques


Effective telemarketing strategies, open-ended questions, building rapport, upselling, elevator pitch, and improving sales outcomes.


CREDITS


Host: Peter Salerno


Email: petersalerno.austalk@gmail.com


Mobile: ‭0408 811 567


Guest:  Karen Fiedler


Email: karen@podcastcity.com.au


Producer: Ron Fiedler Podcast City.


Web: podcastcity.com.au


Email: info@podcastcity.com.au


Phone: 08 8121 4448

Ever wondered if the skills from one's early career could pave the way to a significant role in community leadership? Mayor Marijka Ryan's story is a testament to this curious possibility. Transitioning from a sales maven to the leader of the City of Tea Tree Gully, Marijka shares her inspiring journey and the invaluable lessons learned along the way.


Our conversation peels back the curtain on the challenges and successes of her recent mayoral campaign and delves into the indispensable qualities of public service.


We examine the contrast between pursuing personal success and committing oneself to the public's well-being, all while keeping things light with tales of humour and creativity in governance, like diffusing tension with a clown costume.


As we sit down with Marijka, we traverse through her fascinating career journey, from a childhood dream of becoming a ballerina to mastering the art of sales in the corporate world, and finally, to her entrepreneurial and community-focused endeavours.


Her experience highlights the evolution of selling techniques, from aggressive pitches to nurturing customer relationships and the nuances of navigating workplace dynamics.


The discussion also touches on the importance of mentorship and the pivotal role family support plays in the quest for personal and professional development. It's a candid reflection on adaptability, the lifelong process of learning, and the unyielding drive to contribute to one's community.


Wrapping up our exchange, Mayor Ryan delves into the synergy between her business acumen and her role in public service, illustrating how previous experiences laid the foundation for her current leadership position.


Her entrepreneurial spirit shines through as she recounts stepping from the corporate ladder to co-owning a manufacturing company and how these ventures have shaped her approach to community leadership.


With a heart for service and a mind for strategy, Marijka illuminates the continuous effort to better the community, embodying a leader who leads not just with authority, but with passion and genuine care for her constituents.


Join us as we explore the multifaceted life of Marijka Ryan, a sales expert turned mayor who's redefining what it means to serve.


CHAPTER SUMMARIES


(00:09) Mayor Marijka Ryan


Mayor Marijka Ryan's journey from sales to the Mayor, using skills to serve the community, overseeing a large council area, and being a relatable figure.






(05:38) Serving the Community Through Local Politics


Acquiring skills for future use, public service, local government, effective leadership, and unity despite diversity.


(16:17) Selling Techniques and Municipal Governance


Jim Rohn's legacy, sales techniques, customer relationships, repeat business, workplace happiness, conflict resolution, and leadership challenges.






(24:49) Life Journey and Career Transitions


Childhood ambitions, parental expectations, ethnic background, sales skills, and societal shifts in multicultural attitudes are discussed in this chapter.






(38:05) Entrepreneurial Journey and Community Leadership


Mayor Marijka Ryan's journey from business to public service, facing challenges, family support, mentorship, and community service.


CREDITS


Host: Peter Selena


Email: petersalerno.austalk@gmail.com


Mobile: ‭0408 811 567


Guest:  Mayor Marijka Ryan


Mobile: 0408 656 362


Email: marijka.ryan@cttg.sa.gov.au


Producer: Ron Fiedler Podcast City.


Web: podcastcity.com.au


Email: info@podcastcity.com.au


Phone: 08 8121 4448

Sometimes, the path to innovation is paved by the potholes of failure, a truth that becomes remarkably clear in my recent conversation with an entrepreneur.


From the bustling streets of Bangkok to the quiet resolve of a startup founder, I've witnessed the sheer determination it takes to rise from bankruptcy and turn those lessons into stepping stones for success. In this compelling episode, I'm joined by Ally, who shares her transformative journey from environmental advocate to the helm of Val AI, an enterprise leading the charge in sustainable real estate technology in Australia.


Breaking through the barriers of traditional real estate, Val AI is not just about staying ahead—it's about being different.


We cover the nuances of navigating the long B2B sales cycles, mastering the art of patience, and forging connections that lead to doors otherwise left unopened. Allys Todd's story is a testament to this, revealing how aligning Val AI’s mission with the core goals of their clients has been pivotal in their climb.


As we unravel the intricacies of Allys strategies, we also delve into the entrepreneurial spirit that allows businesses to dance through economic storms, emerging not just unscathed but thriving.


Wrapping up, our discussion shifts to the future—preparing for transitions, be it selling a business or passing the baton through succession.


I share the profound impact of mentorship and collective wisdom in carving a road to enduring success. Allys Todd returns to exemplify these themes, painting a picture of a business culture where feedback is a cherished compass and adaptability is a trusted ally.


This episode is a masterclass in fostering a legacy of achievement—where listening is as important as leading, and every challenge is a chance to reinvent and resonate with customers and communities alike.


Chapter Summaries


(0:00:20) - Business Success and Sustainability Through Networking


International success, learning from failures, standing out in business, transition to Val AI, impact on urban communities.


(0:05:56) - Innovation in Real Estate Technology


VAL AI transforms real estate with sustainability, global housing trends, and collaboration for customer-centric innovation.


(0:14:07) - Navigating Long Sales Cycles in Business


Understanding B2B customer acquisition, long sales cycles, aligning value propositions, resilience in business, and insights from Val AI.


(0:23:58) - Sales Cycle and Customer Feedback


Understanding customer needs, adaptability, and preparing for transitions are key in entrepreneurship and shaping a successful business.


(0:29:39) - Venture Capital and Global Growth


Venture capital, expert staff, global expansion, defining success, exit strategy, leveraging networks, mentorship, international market research, and reaching out for opportunities.


(0:35:31) - Business Success Through Mentorship and Growth


Key strategies for business success: taking risks, embracing failure, mentorship, collaboration, and expanding comfort zone.


CREDITS


Host: Peter Selena


Email: petersalerno.austalk@gmail.com


Mobile: ‭0408 811 567


Guest:  Allys Todd


Web: https://www.valai.com.au/


Producer: Ron Fiedler Podcast City.


Web: podcastcity.com.au


Email: info@podcastcity.com.au

Join us as we unwrap the extraordinary narrative of Lieutenant Ron Read’s, a naval officer turned business mogul, on Happy Business Radio.


Ron's account of pioneering Apollo Technologies with barely a dollar to his name is not just a tale of success but a masterclass in leveraging strategic acumen and relentless ambition.


From initial struggles to unparalleled growth, his journey embodies the quintessential entrepreneurial spirit that has shaped industries and inspired countless business adventurers across the globe.


Dive deep into the transformational story of Ron Read, who charted a course from a newcomer in America to a towering figure in the corporate world.


With his disciplined stance against the Las Vegas odds and a little help from political allies, Ron's path led to groundbreaking strides in tech with Voca Communications, proving that innovation coupled with an unyielding drive can propel one from modest beginnings to monumental achievements.


Listeners will get an intimate look at the challenges faced when introducing new technologies to the market, underscoring the importance of adaptability for long-term success.


In this episode, we also unravel the savvy behind creating a business that resonates with clients and employees alike. Ron's unique take on recruitment and his dedication to a performance-driven culture offer a blueprint for cultivating a team that contributes to the backbone of a thriving enterprise.


I share the adrenaline of building a NASCAR racing team from scratch, mirroring the risks and rewards of the business landscape.


You can tune in to absorb the art of calculated risks and the power of a solid network in etching your brand in the annals of business history.


Chapter Summaries


(00:09) Business Success Stories


Celebrating international reach, we hear from Lt. Ron Read on starting a business with minimal resources and the value of strategic planning.






(12:17) Journey From Immigrant to Business Success


Lieutenant Ron Read’s journey from military training to business success, self-belief, immigration, population differences, and introducing facsimile technology in Australia.






(27:54) Recruitment Strategies and Business Growth


Ron shares insights on building a successful business with a client-centric culture and performance-based pay, while Nature's unpredictability parallels commission-based work.






(35:05) Establishing a Successful Business Brand


Passion for racing, starting a NASCAR team, upgrading equipment, taking calculated risks, personal growth, and establishing a recognized brand.


CREDITS


Host: Peter Selena


Email: petersalerno.austalk@gmail.com


Mobile: ‭0408 811 567


Guest:  Ron Read


Mobile: 0401 663 664


Email: ron@ronsread.au


Producer: Ron Fiedler Podcast City.


Web: podcastcity.com.au


Email: info@podcastcity.com.au


Phone: 08 8121 4448

Peter Salerno hosts Happy Business Radio, a show where he engages with business professionals, leaders, and entrepreneurs to offer advice on starting, building, and scaling businesses.


During the show, he expresses gratitude towards listeners and introduces Ron Fiedler from Podcast City as a special guest with diverse business experience.


Ron discusses the importance of mentorship, emphasising finding mentors for personal and professional development.


The conversation highlights the interconnectedness of personal and business life, dividing business functions, market research, customer experience, and the role of mentors in personal growth and business success.


Peter and Ron provide practical tips for improving businesses and personal development, emphasising continual learning and adapting to market dynamics.


The episode concludes with Peter encouraging listeners to engage in market research and learn from diverse sources. In another segment, the focus shifts to the importance of client experiences, communication, and consistency in service quality.


Mentorship explores the characteristics of a good mentor, accountability in mentor-mentee relationships, and embracing change for personal growth and business success.


The podcast delves into the significance of trust, honesty, and feedback between mentors and mentees, with a discussion on the qualities of a good mentor including experience, accelerated learning, decision-making, and networking.


The importance of transitioning to new mentors for continuous growth is stressed, along with staying updated with technological advancements.


Practical advice is given on setting goals, communication, and fostering a growth mindset through mentorship relationships.


The value of networking, strategic partnerships, and seeking advice from professionals is highlighted for enhancing business performance and personal growth.


Listeners are encouraged to share insights with a global audience, fostering a culture of collaboration and support for professional and business success.


Ron Fiedler generously offers free access to his book on mentorship, extending the opportunity for individuals to benefit from their shared knowledge and experiences.


Happy Business Radio with Peter Salerno provides engaging discussions, valuable insights, and actionable strategies for entrepreneurs navigating the complexities of business ownership and growth.


Link to e-book by Ron Fiedler


https://podcastcity.com.au/books


Chapter Summaries


Chapters


0:10


Introduction


15:18


Importance of a Mentor


19:37


Role of a Mentor


22:06


Role of the Mentee


23:40


Overcoming Procrastination


28:40


The Importance of Having a Mentor


35:54


Unlocking Doors with Small Changes


42:02


Wrapping Up with Key Takeaways


CREDITS


Host: Peter Selena


Email: petersalerno.austalk@gmail.com


Mobile: ‭0408 811 567


Guest:  Ron Fiedler


Mobile: 0491 633320


Email: ron@podcastcity.com.au


Producer: Ron Fiedler Podcast City.


Web: podcastcity.com.au


Email: info@podcastcity.com.au


Phone: 08 8121 4448

Join us as we welcome the remarkable Claudine Fluck, a rising star in the coaching world, who shares her wisdom on personal growth and navigating the choppy waters of business adversity.


Our discussion illuminates the crucial role of mentorship and guidance in scaling the heights of success, and we celebrate the philosophy of 'sharing is caring,' underscoring how imparting knowledge can uplift others on their professional journeys.


Claudine candidly reflects on her pivot from medical science to the uncertainty of a new path, providing a heartfelt account of the quest for self-worth beyond one's career.


Moreover, we delve into the inspiring tale of Claudia Chavez, whose evolution from business coach to triathlon champion exemplifies the resilience needed to triumph in business and life alike.


Listen in as I recount my personal saga of transformation following a pivotal career shift, highlighting the importance of identity and purpose that transcends financial gain.


We dissect Napoleon Hill's musings on life's true treasures, such as harmonious relationships and serenity of mind, as outlined in "Grow Rich with Peace of Mind."


This episode also sheds light on the significance of mentorship tailored to individual growth stages. Like a child learning to walk, we advocate for the value of measured strides toward one's aspirations, promoting a customer-centric business ethos and the proactive forging of one's destiny.


Wrap up the experience with an exploration of the life-altering power of affirmations and auto-suggestion, inspired by the teachings of Napoleon Hill. We examine the impact of early subconscious conditioning and how firm affirmations, charged with emotion, can seed profound transformation within us.


Acknowledge the potential of setting audacious goals to uncover hidden barriers, and discover how coaches, or techniques like neuro-linguistic programming, can facilitate breakthroughs in self-awareness.


Whether you're seeking motivation or practical strategies, this conversation is a treasure trove of insights for anyone aiming to reach new summits of success and fulfilment.


Chapters Summary


(00:09) Business Success Through Coaching and Adaptation


Mentorship, sharing knowledge, and overcoming adversity in business and personal growth with guest Claudine Fluck.






(10:10) Finding Happiness and Success Through Coaching


Inner peace, mentors, and incremental steps towards goals are key to finding true riches and creating a successful future.






(21:02) Power of Affirmations and Auto-Suggestion


Affirmations and auto-suggestions can transform our subconscious, aligning opportunities and overcoming barriers to achieve greatness.






(25:42) Inspiring Business Quotes and Strategies


Success through hard work and planning, self-discipline and morning routines, and the power of language and mindset.






(31:53) Achieving Success Through Coaching and Planning


Showing up on time, embodying success, planning goals, and the impact of a coach in achieving abundance.






(37:07) Empowering Youth Through Volunteering


Importance of giving back to the community, big thinking, and personal growth through volunteerism, coaching, and motivational teachings.


CREDITS


Host: Peter Selena


Email: petersalerno.austalk@gmail.com


Mobile: ‭0408 811 567


Guest:  Claudine Fluck


Producer: Ron Fiedler Podcast City.


Web: podcastcity.com.au


Email: info@podcastcity.com.au


Phone: 08 8121 4448