Happy Customers Stay Customers Ecommerce Elite

I talked to Roger Hardy, CEO of Kits.com. Kits is an online eyewear boutique that sells high-quality but affordable men's and women’s glasses, blue light blocking lenses, and accessories. Roger has catapulted from a marketer for a contact lens company to being an eCommerce elite. He remembers how his previous company sold contact lenses to doctors with a huge markup from its retail price; that was his ‘eureka” moment. He also realized that the eyewear business is outdated. So, he decided on creating his own eyewear company where customers can get free eye examinations on iPhones in a jiffy. This 3-year old company has served an estimated of one million happy customers this year and is hopeful to gain more traction in the days ahead. In the podcast, he mentioned the importance of really digging into customer satisfaction by providing high-quality products, speed delivery, customization, and subscriptions.