27 min
How do you measure the ROI of your CRM, Ep #21 Field Sales Leadership Guide
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- Ledarskap
Welcome to another insightful episode of the Field Sales Leadership Podcast. In this episode, Mary Keough, Head of Marketing and JT Rimbey, Head of Sales, discuss the intricacies of measuring the Return on Investment (ROI) of Customer Relationship Management (CRM) systems. They emphasize the need to tailor ROI measurement to specific business goals and shed light on the importance of ease of use in driving CRM adoption, especially for outside sales teams. Mary, draws on her extensiv...
Welcome to another insightful episode of the Field Sales Leadership Podcast. In this episode, Mary Keough, Head of Marketing and JT Rimbey, Head of Sales, discuss the intricacies of measuring the Return on Investment (ROI) of Customer Relationship Management (CRM) systems. They emphasize the need to tailor ROI measurement to specific business goals and shed light on the importance of ease of use in driving CRM adoption, especially for outside sales teams. Mary, draws on her extensiv...
27 min