How Missguided Uses Influencer Marketing to Build a Fashion Empire Influencer Marketing Talks

In this episode, we are excited to share insights from one of the top players within the social media and influencer marketing landscape: Missguided. Vicky James, Missguided’s Head of Brand Marketing, reflects on how the fashion brand has become one of the UK’s most popular among Millennial and Gen Z shoppers. 
Vicky James also discusses her view on brand-building in an evolving marketing landscape, and what it really means to build a brand in today’s world. We finish up with an enlightening discussion about Missguided’s approach to diversity and inclusivity.
We’ll cover:
How Missguided attracts Millennials and Gen Z
The role of influencer marketing at Missguided 
How Missguided measures their branding activities