5 avsnitt
HyperCustom: The Global Customization Podcast | powered by madeone Christian Möhring | madeone GmbH
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- Näringsliv
At HyperCustom we are obsessed about the world of customized products and service experiences and we truly believe that customization, no matter if you are a small manufacturer or global brand, will represent the bright future of e-commerce. Time has come! We will talk with people around the globe from various businesses, global brands, sports, lifestyle, media and science about their very own perspective on customization. HyperCustom ist hosted by Christian Möhring, CEO & Founder of madeone, who has a rich expertise in managing digital business models for world’s leading consumer brands. In his last role working for larger corporations as Head of Digital at Ikea, the Swedish life at home expert and world’s largest multichannel retailer for home furnishing products, he got exposed to one of the most valuable retail brands and highly efficient supply chains. From 2009 to 2015 he had the opportunity to work for the US Sports Brand Nike, in Germany and lastly on a European level, where he was responsible for Digital Brand and Commerce. At Nike he was also responsible for the strategic development and marketing of Nike’s mass customization business: Nike by you (formerly NIKEiD).
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HyperCustom #5 | Ossian Vogel from Urban Drivestyle: Customization meets E-Mobility
In our fith episode we welcome Ossian Vogel: Founder, Designer & Greenpreneur at Urban Drivestyle Berlin. We're talking about the e-mobility industry and how Ossian envisions the future of customization. As the demand for a more personal product and service experience is higher than ever before, we'll be sharing our perspectives on how customers want to be served in the future. We are learning how Ossian and his team will further develop the UD brand in this rapidly evolving industry.
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HyperCustom #4 | Timm Bange from mydartpfeil: Business Inside mydartpfeil.com
In our fourth episode I'm talking with one of the founders of the world’s first dart configurator: Timm Bange. Good to have someone from the Berlin start-up scene at HyperCustom. Timm has stumbled over our own customization business model helmade.com as a customer years ago and has ordered a custom helmet so we got in touch. In this episode Timm shares insights of his customization business, why he is into darts and what a custom product means to him.
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HyperCustom #3 | Kai Landwehr from myclimate: Sustainability & Conscious Consumption
In our third episode I'm talking with Kai Landwehr, Head of Marketing & Press Officer at the Swiss based company myclimate, which is helping organizations around the world to calculate and offset their emissions. In this HyperCustom talk we’re again switching perspectives to one of the most relevant topics these days: Sustainability. After working years at the Global sports brand Nike, Kai has started at myclimate in 2013 and has helped to significantly grow their unique business model. We're discussing the endless opportunities coming up with customizable, sustainable products, ways to produce 100% sustainable and we question ourselves: Can this still be considered as consumption or not?
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HyperCustom #2 | Francesco Ferreri from The Otto Group: Customization as a Service, CGI & 3D
In our second episode we're talking with a passionate strategist and truly tech-driven mind: Francesco Ferreri. After working as a digital consultant, he is now back at the Otto Group in perhaps one of the most exciting and forward-looking areas to work in. His heart burns for CGI and 3D and he has made a significant contribution to establis this field at Otto as a service for their customers. Francesco shares his passion for digital technology and tells us how digital services became more relevant to Otto.
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HyperCustom #1 | Ben Birkl from Alpha Industries: Custom Collabs, Sneakers & Cars
In our first episode we're talking with a true customization enthusiast, who is working for one of the most iconic lifestyle brands from the US: Alpha Industries. A company which has started as a supplier for the U.S. Department of Defense in 1957 and became an icon of the streetwear scene. In this episode we're talking with Ben Birkl about his perspective on customization, Alpha's strategic marketing approach to come up with limited product collabs and his very personal connection to custom sneakers and cars.