57 min
Innovators in the Arts: New Bedford Symphony Orchestra's Dave Prentiss and Terry Wolkowicz PIVOT: Customer-centric marketing for arts leaders
-
- Konst
The New Bedford Symphony Orchestra, led by Dave Prentiss and Terry Wolkowicz, has been on a remarkable journey powered by a profoundly customer-centric approach.
The orchestra's deep commitment to forging connections through innovative educational programming and meaningful outreach has helped them double their budget over the last 8 years—while also increasing their concert offerings by 60%.
Most notably, this approach also led to a 23% increase in attendance for their first post-pandemic season.
If you need practical strategies for increasing engagement, forging connections, fostering a sense of belonging, and expanding the reach of your arts organization, you won't want to miss this conversation.
The New Bedford Symphony Orchestra, led by Dave Prentiss and Terry Wolkowicz, has been on a remarkable journey powered by a profoundly customer-centric approach.
The orchestra's deep commitment to forging connections through innovative educational programming and meaningful outreach has helped them double their budget over the last 8 years—while also increasing their concert offerings by 60%.
Most notably, this approach also led to a 23% increase in attendance for their first post-pandemic season.
If you need practical strategies for increasing engagement, forging connections, fostering a sense of belonging, and expanding the reach of your arts organization, you won't want to miss this conversation.
57 min