Invest in You

Fredrik Sandvall, Ivan Sandvall, Charlie Sandvall

Invest in You is a global podcast where Fredrik Sandvall shares ideas and conversations with entrepreneurs, investors, and operators. The show explores investing, entrepreneurship, AI, and personal development with a focus on long-term value, ownership, and clear decision-making. Occasionally joined by his sons, Charlie and Ivan, the podcast blends experience with a next-generation perspective. The goal is simple: help you think better, act with intent, and build a life and portfolio that compound over time.

  1. −1 D

    How Coding Systems Drive Better Trades

    The world of trading can feel like a high-stakes psychological battlefield, but for Ran Aroussi, it’s a game of systems and logic. In this episode, Ran joins hosts Ivan and the team to discuss his transition from a 35-year coding and engineering background into the world of quantitative trading. Ran explains his ‘psychological reactionary’ style, which avoids deep fundamental analysis in favour of measuring price action and standard deviation. The group explores the burgeoning role of AI in market prediction, the necessity of emotional discipline, and why a simplified set of rules often beats a complex one. KEY TAKEAWAYS A background in engineering and coding provides a significant edge in trading by forcing an investor to view market data through a structured, systematic lens. Successful trading doesn't always require complex math; sometimes, rules as simple as ‘buying after two down days’ can outperform broader indices like the S&P 500. AI won't necessarily replace traders but will shift their role from manual execution to ‘orchestrating’ agents that can recognise patterns and predict support/resistance levels in real-time. In the trading world, the ability to stick to a predefined system (discipline) is often more valuable than raw intelligence or the ability to predict the future. A common mistake in backtesting is using the same data set repeatedly to find a ‘sweet spot’, which leads to strategies that work on past data but fail in live markets. BEST MOMENTS "I don't think we're great value investors. Coming from programming, you tend to type a few things and see a result." "The markets are not efficient; otherwise, nobody would make money outside of investing in the S&P." "My job is no longer typing; my job is to orchestrate and give the strategy and a set of rules and direction to the AI." "If there's something that the market gives you, it's constant feedback. You need to know what's not working in order to know what to improve." "I'd rather not lose 50% on a stock than gain 2,000% on a stock because I can't predict it. I'd rather make the easier bets." Ran Aroussi  X @aroussi Free book productionaibook.com  LI https://www.linkedin.com/in/aroussi/  Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

    1 tim 7 min
  2. −3 D

    200th Episode Reflections on Compounding Success

    In this landmark 200th episode, the Invest in You team reflects on a nine-year journey that began in Bali back in March 2017. Fredrik and his two sons, Charlie and Ivan, dive into the history of the podcast, from their early days in the ‘Junior MBA’ program to interviewing high-profile guests like Grant Cardone and billionaire fund managers. They discuss how small, consistent actions have compounded over time, leading to over a million downloads across 155 countries. KEY TAKEAWAYS Fredrik emphasises that investing in one's own physical and mental health, mindset, and continuous learning yields the greatest rewards. Success is not linear but exponential; small, consistent efforts, like recording 200 episodes, compound over time to produce significant results. Relying on pre-made decisions and habits (systems) is far more effective than waiting for motivation, which is often unreliable. The primary difference between those who succeed and those who don’t is the willingness to take consistent action rather than just consuming information. Failure is presented not as a detour but as an essential part of the learning process, whether in programming, sports, or business. BEST MOMENTS "Self-investment is the highest returning asset class." "He who holds the gold has control." "Systems beat motivation, the value of the pre-made decision." "Attention is currency, trust is equity." "People are just people. If you humble yourself, you can meet some really cool people." Books Mentioned Atomic Habits  https://amzn.to/4rP05aI Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

    1 tim 12 min
  3. 27 FEB.

    The Magic of the Guest Experience with ‘The Ex-Disney Guy’ John Formica

    In this episode, Fredrik sits down with John Formica, a former Disney executive known as ‘The Ex-Disney Guy’, to pull back the curtain on the world-renowned ‘Disney Magic’. John shares how Disney’s success isn't built on castles or rides, but on a rigorous system of core values, intentional hiring, and a relentless focus on people. He explains how any business, from a local auto shop to a high-end country club, can scale its loyalty by shifting from a ‘service’ mindset to an ‘experience’ mindset. KEY TAKEAWAYS Disney hires, trains, and rewards based on ‘verb’ values. A system that prioriti’es how employees behave and treat others ensures a consistent culture even when leadership isn't watching. Service is a commodity that can be easily replicated; an experience is an emotional connection that builds ‘stickiness’ and turns customers into brand ambassadors. Focus on the customers you already have. Simple acts of appreciation, like remembering a special occasion or giving back without expecting an immediate return, create long-term profitability through referrals. The best ideas often come from ‘front of house’ employees. John shares the story of the Mickey Waffle, which was inspired by a waitress observing how families interacted with their food. Professional growth is a lifelong journey. As John puts it, ‘The moment you stop learning, you stop earning’, highlighting the necessity of staying curious to avoid stagnation in business. BEST MOMENTS "You can design and create and build the most magical place in the world, but it takes people to make the dream a reality.” "The core values are how you act and how you behave each and every day. They're not just words, they’re verbs.” "Sales is how you buy customers; customer loyalty is how you get people to come back." "If you take good care of your people, they'll take care of your guests." "The moment you stop learning, you stop leading, and the moment you stop learning, you stop earning." ABOUT THE GUEST John Formica https://www.linkedin.com/in/john-formica-the-ex-disney-guy/ https://johnformica.com/ Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

    1 tim 2 min
  4. 25 FEB.

    Mastering Creative Real Estate and Passive Income with Brent Bowers

    In this insightful episode, Fredrik sits down with real estate entrepreneur and land-flipping expert Brent Bowers. They dive into the strategies behind successful land investment, the power of creative financing, and how to build a sustainable passive income stream. From Brent's transition from the military to real estate, to the nuts and bolts of property negotiation and the potential of AI in the industry, this conversation is packed with actionable advice for anyone looking to scale their investment portfolio. KEY TAKEAWAYS Brent emphasises a straightforward strategy: buying raw land and selling it for a profit, often through creative financing like seller financing to generate consistent cash flow. Brent attributes his strong work ethic and success to the discipline he learned during his time in the military, particularly the habit of winning the morning through early exercise and education. Whether it's seller financing or mortgage wrap-arounds, creative deal-making allows for lower entry costs and long-term passive income, often outperforming traditional rental property yields. Success comes from a consistent, high-volume approach. Using direct mail, specific data sources, and CRM software to send out offer letters ensures a steady pipeline of potential deals. Rather than fearing AI, Brent sees it as a powerful asset that can streamline business operations, assist with personal relationships, and even provide fitness guidance, ultimately creating more opportunities. BEST MOMENTS "You can take all the money, you can take everything, but if I still have my health, I can always get everything back again." "Real estate is not complicated; real estate investors are complicated." "You win the morning, you win the day." "I turned my car into a mobile, you know, library, where I wasn't listening to music, I was educating myself and taking action." "Am I talking to a buyer or someone that wants to list it for me to actually sell it?" ABOUT THE GUEST Brent Bowers  https://www.thelandsharks.com/ Wealthy Gardener  https://amzn.to/46aSZo4 Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠

    42 min
  5. 20 FEB.

    Navigating Business Transitions and the Psychology of Success

    In this episode, Fredrik sits down Joel Redmond, Managing Director at KeyBank, to discuss the complex intersection of financial planning, business transitions, and personal productivity. Joel shares his expertise on helping lower-middle and middle-market business owners prepare for significant life changes, such as selling a business or transitioning it to a family member. KEY TAKEAWAYS Before selling, owners should evaluate the business's market value, their personal financial needs to meet life goals, the business's ability to run without them, and their own psychological readiness for the next chapter. Success can be distilled by asking, ‘What’s the one thing I can do right now such that by doing it, everything else becomes easier or unnecessary?’. Achieving high-level results requires scheduled, concentrated effort (Deep Work) which leads to a state of ‘Flow’, where one is fully absorbed and engaged in a task. Effective execution involves focusing on the wildly important, acting on lead measures, keeping a compelling scoreboard, and maintaining a cadence of accountability. Automating repetitive tasks through detailed checklists reduces mental fatigue and ‘produces flow’ by creating a clear, repeatable path for complex processes like email management or hiring. BEST MOMENTS "Success is a range. In the private business world, you can have a multitude of different values for the same exact business at the same exact time depending on the purpose of the value." "There's two types of people in the world: you have people that work because they have to, and people that work because they want to. Many owners, when they sell their business, will cross that river." "Knowledge is the only asset not subject to the law of diminishing returns." "When trust breaks, liquidity vanishes first, price collapses later." "The only new thing in the world is the history you haven't read yet." ABOUT THE GUEST Joel T Redmond LinkedIn: https://www.linkedin.com/in/jtredmond/  Company: Key Private bank https://www.key.com/personal/index.html  Resource: https://www.key.com/wealth/our-insights/managing-your-business.html?page=1  Books and Authors Mentioned: - The ONE Thing by Gary Keller https://amzn.to/4rxhOma  - Deep Work by Cal Newport https://amzn.to/3ZfNn8b  - Who Not How by Benjamin Hardy and Dan Sullivan https://amzn.to/3ZjFQoN  - The Checklist Manifesto by Atul Gawande https://amzn.to/4rwflZh  - Flow by Mihaly Csikszentmihalyi https://amzn.to/4kfS9Mm Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

    39 min
  6. 19 FEB.

    The Intelligence Investment Brief

    In this episode, Fredrik breaks down the massive structural shifts occurring in the 2026 global stock market. With nearly $1 trillion wiped off software valuations recently, Sandvall investigates the re-pricing effect of AI. He argues that while traditional Software-as-a-Service (SaaS) models are struggling due to their reliance on human labor and per-seat pricing, the market is aggressively rewarding companies that control the physical and technical infrastructure of AI, like cloud computing, cybersecurity, and semiconductors.  KEY TAKEAWAYS The market is punishing ‘workflow’ companies (SaaS) that monetise labor and human headcount, while rewarding ‘infrastructure’ companies that monetise outcomes and compute power. Giants like Microsoft and Oracle remain ‘durable’ because their deep enterprise integration makes them extremely painful and expensive for businesses to replace. AI isn't just a software upgrade; it’s a tool that allows small teams (e.g., five people) to operate with the output of fifty, fundamentally changing corporate value structures. Investment is shifting toward the ‘plumbing’ of the digital world, semiconductors, data storage, and energy supply, all of which are essential for AI to function. BEST MOMENTS "AI is not just disrupting industries; AI is re-pricing and exposing things that were usually linked to labour. It’s re-pricing how labour is contributing to production." "The question is: Can you monetise an outcome, or do you monetise the labor? Right now, with AI amplifying everything, I would rather pay for an outcome than the man-hours spent on it." "Like any city without the plumbing, it’s not the right place to be. AI plumbing is here to stay." "Software is a feature, not a platform. With AI, things like digital signatures become a functionality that is easy to work around and build yourself." "Capital leaves footprints, and it takes long before headlines explain them. Usually, no one is trying to analyse what it actually means underneath the big red titles on the screen." Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠

    42 min
  7. 18 FEB.

    Navigating Market Volatility with Axel Merk

    In this episode, Ivan is joined by seasoned investment expert Axel Merk, President and CIO of Merk Investments. Axel shares his profound insights into the current state of precious metals, the intricacies of the gold and silver markets, and the underlying factors driving recent market volatility. They delve into the differences between physical and paper assets, the role of central banks in the modern monetary system, and the potential impact of AI and technological advancements on economic productivity.  KEY TAKEAWAYS Axel emphasises that while the prices of gold and silver may fluctuate significantly due to market sentiment and derivative trading, the intrinsic value and physical nature of these assets remain constant. Derivative markets, originally intended for hedging, can cause significant market distortions when speculators take large positions, as seen in recent silver price movements. The modern monetary system is heavily influenced by central bank policies, with currency value often backed by the taxing power of governments and the confidence in these institutions. Axel discusses the necessity of a productivity boom, potentially driven by AI and deregulation, to manage massive global debt levels and sustain economic stability. Beyond financial markets, Axel highlights that the most impactful investment an individual can make is in their own health, learning, and personal development. BEST MOMENTS "When you have extreme volatility, that small print suddenly matters." "Gold hasn't changed; it's just our perception of gold that has changed." "The best investment you can ultimately do is in yourself. Think of yourself as a fixed-income generating machine." "Trust is the currency here, without the trust in the dollar and everything else, it will not work." "Don't let pride get in the way of things. Talk about money, talk about these things, get people comfortable with these topics." ABOUT THE GUEST Axel Merk  Founder Merk Investments. $4bn in gold & miners. https://www.linkedin.com/in/axelmerk/ https://www.merkinvestments.com/ X @axelmerk Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠

    1 tim 4 min
  8. 16 FEB.

    Navigating Global Economic Volatility: Resilience in the New Reality

    Today, Fredrik provides a candid and comprehensive look at the ‘state of affairs’ across the global economy. Moving beyond headlines, Sandvall explores the interconnected nature of labor markets, central bank policies, and asset volatility. He explains how corporate ‘de-risking’, including mass layoffs at giants like Amazon and UPS, is reshaping the power dynamic for employees and why the high numbers on the stock market may be an illusion caused by currency debasement.  KEY TAKEAWAYS While the system is not yet at mass unemployment, employers are tightening the market by not rehiring when people leave. This weakens the worker's position to negotiate salary, though ‘blue-collar’ experts like electricians remain in high demand compared to corporate roles. While stock markets are hitting record highs, Sandvall argues these are ‘new dollar’ highs. When adjusted for real inflation and massive money printing, the actual value of these assets may not be higher than they were a decade ago. There is a significant divergence between paper and physical assets. While paper silver and Bitcoin are traded heavily by banks, physical assets are increasingly being ‘hoarded’ by Asian markets as a hedge against currency de-basing. Consumer-facing businesses are struggling as people play ‘defense’ with their money. This leads to a cycle of promotions and discounts that eventually erodes revenue before the full extent of the collapse is visible. Fredrik advises listeners to maintain several months of cash availability and to de-risk shaky assets now, noting that even ‘stop-losses’ in trading systems can fail during a bank run or extreme market volatility. BEST MOMENTS "The system is slow. It's hard to get a job if you're outside the market, and we see a lot of layoffs partly linked to AI, partly linked to companies de-risking and preparing for the future." "If people think the economy will go down, the economy will become smaller, quite simply because people are playing defense." "We are currently at the all-time high in terms of the stock exchange in many parts of the world, but that is in today's money. It's not the same money as it was 10 years ago." “Your money in the bank, you can't withdraw it because it doesn't work. The money is not possible to turn into cash unless you do it first and no one else asks for it." "Expect more quantitative easing. Why? Because it’s less painful, and the system needs to survive." Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠

    28 min
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Invest in You is a global podcast where Fredrik Sandvall shares ideas and conversations with entrepreneurs, investors, and operators. The show explores investing, entrepreneurship, AI, and personal development with a focus on long-term value, ownership, and clear decision-making. Occasionally joined by his sons, Charlie and Ivan, the podcast blends experience with a next-generation perspective. The goal is simple: help you think better, act with intent, and build a life and portfolio that compound over time.