Jesse Cole: How to REALLY put your fans first Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media

Many sports organisations say they put the fans first, however no one is doing it quite like the Savannah Bananas.

Since Jesse Cole took over this 'very minor' minor league baseball outfit, crowds at their 'shows' have gone from a few hundred to 4,000 sell-outs for season upon season.

The formula is simple - taking out all of friction fans face in attending an event and replacing it with pure, unadulterated fun.

Every ticket is all-you-can-eat, there is no advertising in the stadium and they have no corporate sponsorship. Almost nothing is spent on marketing, instead a host of fan-friendly antics and activations garner them attention.

These range from cheerleading pensioners, Dolce and Banana underwear, a breakdancing coach to paying staff to read, putting young people in senior strategic positions and employing a Director of First Impressions.

This may jar with the English concept of sport but do not dismiss this as pure gimmickery. There is a lot to learn from this strange but wonderful fruit.