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The Keeping it Business podcast, hosted by entrepreneur, multiple small business owner, business growth coach and mentor, Adam Payne. Listen to Entrepreneurs and Business Owners that have experienced the highs & lows, challenges, and inevitable setbacks in creating a successful business and life.

A mix of unscripted, unedited interviews with small business owners from all sectors and industries, the unique content and thoughts regarding the latest innovations, business strategies and marketing techniques to help you build a stronger more profitable business.

Subscribe now! #KiBpodcast

Keeping it Business Adam

    • Näringsliv

The Keeping it Business podcast, hosted by entrepreneur, multiple small business owner, business growth coach and mentor, Adam Payne. Listen to Entrepreneurs and Business Owners that have experienced the highs & lows, challenges, and inevitable setbacks in creating a successful business and life.

A mix of unscripted, unedited interviews with small business owners from all sectors and industries, the unique content and thoughts regarding the latest innovations, business strategies and marketing techniques to help you build a stronger more profitable business.

Subscribe now! #KiBpodcast

    4 Essential Elements Every Business Owner Should Desire Clients, Profit, Cash, and Growth

    4 Essential Elements Every Business Owner Should Desire Clients, Profit, Cash, and Growth

    Welcome to the Keeping it Business Podcast by New Way Growth!



    We're discussing four critical pillars every entrepreneur needs to embrace to guarantee their business flourishes: Clients, Profit, Cash, and Growth.



    Get ready to dive deep into mastering client relationships, leveraging feedback, and crafting a brand persona so compelling your clients won't be able to stay away. Dive into the transformative world of profit, as we explore ways to enhance efficiency, embrace diversification, and foster sustainability to transform your dreams into a prosperous reality. Learn the secrets of cash flow management along with investments in innovation and expertise to skyrocket your business’s possibilities. And, we've got you covered with growth strategies that are all about creating practical steps for scaling your business and achieving enduring success.



    ► Hit that subscribe button and ring the bell to get insightful tips on nurturing your business and crafting a legacy of achievement: @newwaygrowth 🛎️



    ► Know a fellow entrepreneur who's eager to elevate their business? Share this episode and let's all rise together!



    Info and Links



    New Way Growth – Your Success Is Our Business



    Boost Your Businesses Reach and Revenue: No More Headaches From Complex Strategies or Marketing Hurdles



    🎯 Small Business Growth Coaching [ https://bit.ly/nwgsbgc ]

    🎯 Pathfinder Growth Programme [ https://bit.ly/nwgpgprog ]

    🎯 Growth Generator Programme [ https://bit.ly/growgenpro ]

    🎯 Pay Per Click Ads (Google, YouTube) [ https://bit.ly/nwggamee ]

    🎯 Search Engine Optimisation SEO [ https://bit.ly/nwgseop ]

    🎯 Online Courses & Masterclasses [ https://bit.ly/nwgddloads ]



    VISIT | https://www.newwaygrowth.com

    FACEBOOK | https://www.facebook.com/newwaygrowth

    TWITTER | https://twitter.com/AdamPayneFInsLM

    INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

    YOUTUBE | https://www.youtube.com/@newwaygrowth










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    Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

    • 5 min
    Master Google's Latest Update: How to Blend AI with the Human Element

    Master Google's Latest Update: How to Blend AI with the Human Element

    Explore the most recent Google algorithm modifications in our "Keeping It Business" podcast!



    With Google's emphasis now on genuine, human-made content, businesses must rethink their approach to content production.



    Uncover the effect of Google's 'Content Authenticity Score' on your online presence and master the art of combining AI technology with a personal touch to elevate your search rankings. In the ever-evolving digital environment, staying at the forefront means focusing on quality and content that resonates on a human level.



    Listen in for practical strategies and become part of our community for extended conversations.



    #GoogleUpdate #ContentStrategy #HumanCentricContent #SEO #businessgrowth #digitalmarketing #BusinessTips #Marketing #businessstrategy #Strategy #Business #entrepreneurship



    Info and Links



    New Way Growth – Your Success Is Our Business



    Boost Your Businesses Reach and Revenue: No More Headaches From Complex Strategies or Marketing Hurdles



    🎯 Small Business Growth Coaching [ https://bit.ly/nwgsbgc ]

    🎯 Pathfinder Growth Programme [ https://bit.ly/nwgpgprog ]

    🎯 Growth Generator Programme [ https://bit.ly/growgenpro ]

    🎯 Pay Per Click Ads (Google, YouTube) [ https://bit.ly/nwggamee ]

    🎯 Search Engine Optimisation SEO [ https://bit.ly/nwgseop ]

    🎯 Online Courses & Masterclasses [ https://bit.ly/nwgddloads ]



    VISIT | https://www.newwaygrowth.com

    FACEBOOK | https://www.facebook.com/newwaygrowth

    TWITTER | https://twitter.com/AdamPayneFInsLM

    INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

    YOUTUBE | https://www.youtube.com/@newwaygrowth



    Google algorithm update, Content authenticity score explained, AI-generated vs human content, Improving SEO with human touch, Mastering E-A-T in content strategy, Small business online visibility tips, Boosting website rank with quality content, SEO for AI content creators, Adapting to Google’s authenticity demands, Creating engaging, valuable website content, How googles algorithm works, important change to SEO, new google algorithm update,




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    Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

    • 4 min
    Boost Conversion Rates Without Losing Your Target Audience

    Boost Conversion Rates Without Losing Your Target Audience

    Welcome to the latest episode of "Keeping It Business" podcast, spotlighting the powerful marketing tool of market segmentation. This episode uncovers how this strategic approach can revolutionise your brand messaging and connect you with your consumers. As we delve into the five crucial categories of market segmentation - demographic, geographic, psychographic, behavioural, and firmographic -, you will learn how to tap into the core attributes of your customer base.

    Key Insights:

    Uncover the power of Demographic Segmentation, focusing on crafting personalised marketing tactics related to age, gender, occupation, etc.

    Get a glimpse of Geographic Segmentation, that helps you custom tailor your messages based on the distinctive climates, cultures, and consumer behaviours.

    Dig deeper into Psychographic Segmentation that aligns your brand with customer's values, lifestyles, and attitudes.

    Get a masterclass on Behavioural Segmentation, learn how to decode customer interaction patterns and utilise data to anticipate future purchasing tendencies.

    Unearth the nuances of Firmographic Segmentation in the realm of B2B, adjusting your offerings to cater various organisational demands.

    Highly recommended to check out: How to Reach Your Ideal Customers Without Costly Marketing Errors.

    Stay Updated: To receive more insights like this, click on the subscribe button and hit the bell icon. Join our vibrant marketing community for more practical tips, insightful tricks, and effective strategies.



    New Way Growth - Your Success Is Our Business



    We help UK Business Boost Their Reach and Revenue covering...



    🎯 Pathfinder Growth Programme

    🎯 Small Business Growth Coaching

    🎯 SEO

    🎯 Pay Per Click Ads

    🎯 AI and Chatbots



    VISIT | https://www.newwaygrowth.com



    FACEBOOK | https://www.facebook.com/newwaygrowth



    TWITTER | https://twitter.com/AdamPayneFInsLM



    INSTAGRAM | https://www.instagram.com/adampaynefinstlm/



    YOUTUBE | https://www.youtube.com/@newwaygrowth


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    Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

    • 7 min
    Zeroing in on Your Target Audience: Strategies to Dodge Costly Marketing Blunders

    Zeroing in on Your Target Audience: Strategies to Dodge Costly Marketing Blunders

    Welcome to our podcast, where we'll decode a prevalent misstep that numerous businesses commit neglecting to consider their target customers when launching their products. On our platform, New Way Growth, we advocate that recognising your perfect customer or 'buyer persona' holds the potential to escalate your business success. In this episode, we explore the significance of identifying various 'customer avatars' to serve your assorted customer demographic. Whether your business caters to Solopreneurs, Micro businesses, SMEs, or Big Corporations, understanding their distinct needs is vital. Listen in as we illustrate how to adeptly achieve this.

    We demystify various elements of digital marketing including content marketing, paid promotions, product development, copywriting, and email marketing. Unveiling the key aspect that binds them all: discerning your buyer persona. It's comparably essential as having a Swiss Army knife in the dynamic field of marketing. We elaborate on critical influencers like your customer's geographic and psychographic details, and the tactics to gain insight into their behaviours, values, ambitions, interests, and lifestyle choices.

    We extend our guidance further into evaluating your customers' worries and goals, and the important factors that prompt a purchase. We encourage comprehensive understanding of your target group: What are their concerns and objectives? What level of service and quality do they anticipate? Unravel these inquiries and more with us.

    Finally, we introduce you to the '3 M’s' in-depth — Market, Message, and Media. We aid you in curating the right message, reaching the appropriate market segment, through the apt media outlet. Access the comprehensive template and guide here - https://bit.ly/nwgbuyper and join us for the power-packed Marketing Power Hour - https://bit.ly/nwgmarph. Gain from our experience at New Way Growth, and embrace our varied yet focused insights to leverage your business progression.






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    Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

    • 16 min
    Insights from Seth Godin's - This Is Marketing | Book Summary

    Insights from Seth Godin's - This Is Marketing | Book Summary

    Welcome to our deep-dive into Seth Godin's pivotal book, "This Is Marketing." A personal favourite, the essential read offers an enlightening perspective on contemporary marketing, packed with key principles, strategies, and revelations every marketer or business entrepreneur needs to grasp.



    Embark on our journey through the paradigm-shifting notion of pinpointing the "smallest viable market," the evolution of marketing defined by trust and authenticity, and the unique positioning and differentiation crucial for a saturated market. Let us decode the significant strength in storytelling for marketing and ponder over Godin's advocation for compassionate, customer-centric marketing.



    Our podcast is a transformational tour through Seth Godin's book, redefining the way we see marketing. Touching upon the focal points of targeting the smallest viable market, building upon permission marketing and authentic relationships, harnessing storytelling, and endorsing empathy in marketing, this expedition promises to reshape your marketing know-how. So, embark on this learning journey, stay curious, stay inspired, and don't forget to like and subscribe!



    Explore the pioneering insights that will help you excel in a new era of marketing, crafting meaningful customer connections. So, buckle up for the exhilarating journey towards reimagining your marketing wisdom.



    New Way Growth - Your Success Is Our Business



    We help UK Business Owners Build Stronger More Profitable Businesses covering...



    🎯 Pathfinder Growth Programme

    🎯 Small Business Growth Coaching

    🎯 SEO

    🎯 Pay Per Click Ads

    🎯 AI and Chatbots



    VISIT | https://www.newwaygrowth.com

    FACEBOOK | https://www.facebook.com/newwaygrowth

    TWITTER | https://twitter.com/AdamPayneFInsLM

    INSTAGRAM | https://www.instagram.com/adampaynefinstlm/

    YOUTUBE | https://www.youtube.com/@newwaygrowth


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    Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

    • 4 min
    101 Powerful Strategies for Business Growth

    101 Powerful Strategies for Business Growth

    Welcome to a comprehensive exploration of 101 potent strategies to spur your business growth! This podcast is an enlightening journey, a voyage starting with enhancing your online presence, fine-tuning your website for SEO, exploiting social media platforms, and the significance of investing in supreme customer service. That's just the tip of the iceberg.



    Our narrative delves deeper, discussing strategies involving hosting engaging webinars, the benefits of investing in effective CRM systems, the power of regular networking, promoting customer reviews, and crafting compelling blog content. Our listeners, whether you are a nascent startup looking to scale, a small business aspiring to increase sales, or an established organisation hoping to enhance customer loyalty, will find that these growth strategies are applicable in all situations.



    Remember, the most exciting venture of all is the continual journey to business growth, which insists on consistent effort and adaptability. Fear not; we are here with you at each step, leading and guiding.



    For a complete map of this journey, you can download our exhaustive list of strategies here - https://bit.ly/nwg101gmlist



    Subscribe to our podcast and like our episodes if you find them helpful. Your support contributes significantly to our mission of delivering potent content and supporting entrepreneurs like you in your growth journey. Don't forget to hit the notification button to stay updated on our latest episodes.



    We'd love to hear from you. Drop us your inquiries or suggestions in the comments section.



    #BusinessGrowth #Entrepreneurship #GrowthStrategies #Business #DigitalMarketing #Strategy



    New Way Growth - Your Success Is Our Business



    We help UK Business Owners Build Stronger More Profitable Businesses covering...



    🎯 Pathfinder Growth Programme

    🎯 Small Business Growth Coaching

    🎯 SEO

    🎯 Pay Per Click Ads

    🎯 AI and Chatbots



    VISIT | https://www.newwaygrowth.com



    FACEBOOK | https://www.facebook.com/newwaygrowth



    TWITTER | https://twitter.com/AdamPayneFInsLM



    INSTAGRAM | https://www.instagram.com/adampaynefinstlm/



    YOUTUBE | https://www.youtube.com/@newwaygrowth


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    Send in a voice message: https://podcasters.spotify.com/pod/show/keepingitbusiness/message

    • 15 min

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