Kelly McGinnis on Employee Activism and Earning Profits Through Principles at Levi’s PR Future, the USC Center for Public Relations Podcast

Kelly McGinnis, senior vice president and chief communications officer at Levi Strauss and Company, discusses how employee activism plays an essential role in the company’s response to social issues and the formation of meaningful partnerships with activists and other corporations. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, available for free download at annenberg.usc.edu/gcr.