59 min
Kieran Maguire: How to buy a football club Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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- Marknadsföring
Soon or later every industry will be hit by the recession that is already starting to impact the world in the wake of Covid-19. But, of course, football is not every industry, it has always been entirely unique. The beautiful game attracts a constant stream of good, bad and ugly owners, who often exit broke and dejected a few years later.
The potential collapse of various industries that underpin football and the demise of current owners’ personal wealth may mean many clubs change hands in the next couple of years.
But how do you buy a club, what should you look for and who would take on this traditionally tough job?
Kieran Maguire is a lecturer in football finance at the University of Liverpool. He also co-hosts a podcast called The Price of Football, and has written a book of the same name.
He is perfectly-positioned to sort the tyre-kickers and crooks from altruists and fans-made-good who will look to leap into club ownership in the next few years.
Soon or later every industry will be hit by the recession that is already starting to impact the world in the wake of Covid-19. But, of course, football is not every industry, it has always been entirely unique. The beautiful game attracts a constant stream of good, bad and ugly owners, who often exit broke and dejected a few years later.
The potential collapse of various industries that underpin football and the demise of current owners’ personal wealth may mean many clubs change hands in the next couple of years.
But how do you buy a club, what should you look for and who would take on this traditionally tough job?
Kieran Maguire is a lecturer in football finance at the University of Liverpool. He also co-hosts a podcast called The Price of Football, and has written a book of the same name.
He is perfectly-positioned to sort the tyre-kickers and crooks from altruists and fans-made-good who will look to leap into club ownership in the next few years.
59 min