LADY-BRAIN‪S‬ PodcastOne Australia

Lil Ahenkan aka. Flex Mami shares insights into how she manages relentless content creation while also avoiding burnout, how she’s managed to create a two-way dialogue with her audience online (including what's worked and what hasn’t), and how data drives her decision making when it comes to the online Flex Factory store. 
You'll learn:
Why Flex decided to create an online store, and how every decision during the product development process has been informed by her community 
Why she’s motivated by cash money 
Her top tips for creating a two way dialogue with audiences
How to build vibrant, engaged communities online 
Why she’s changed her content strategy to ‘me first, content second’ 
How she manages relentless content curation in a way that avoids burnout

Find us at www.ladybrains.com.au 

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We're celebrating International Women's Day 2021, by discussing the theme #choosetochallenge.

Anna & Caitlin share why tapping into your growth mindset and pushing yourself outside your comfort zone will lead to a bigger life and a better business. We want to challenge you, lady-brain, to push yourself and take action on one thing that's going to take you and your business to the next level. Share your challenge and the results with us in our Facebook Group, the lady-brains clubhouse, and you could find yourself sharing your story on our show! Join the #lbchallenge

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Lizzy Pike, founder of Face Halo, talks about her mission to eradicate disposable face wipes, provides insights on sourcing overseas manufacturers, her top tips for becoming more sustainable across all areas of your business, and why her partnership with the world’s biggest beauty influencer Chloe Morello has been such a success. 

You'll learn:
The right questions to ask when you’re sourcing a new manufacturer
How to vet the working conditions of a factory from afar
How to move your brand towards sustainability without breaking the bank 
Why partnering with Chloe Morello has been such a success (handy hint: her values are closely aligned with Lizzy’s!)
Why Face Halo didn’t launch with a sustainability message, despite sustainability being a key point of difference 

Find us at www.ladybrains.com.au 

Follow us on Instagram @lady.brains

Chat to us in the Facebook group, the lady-brains clubhouse

Face Halo are offering all listeners a 20% discount on all products, plus free shipping. Just use the code LADYBRAINS20 at the facehalo.com.au checkout. Offer valid until March 5, 2021."





 

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Kayla Houlihan, founder of Tribe Skincare, shares how she turned a $20k initial investment into millions of dollars of revenue in just a few short months, why after three years she’s decided to shift her attention away from building the ‘business’ towards building the ‘brand’, and how getting clear on her customer value proposition transformed her business’s growth.  

You’ll learn:  
Why Kayla spent her initial $20k solely on product development and stock 
How she launched with 4 trial products and an Instagram audience of 1k followers 
How she expanded her range to over 15 products in just a few short years  
How she tackled a recent project to bring down her COGS 
How she used Facebook Group marketing to rapidly grow her social media following to ~60k Instagram followers and 140k Tiktok followers, as well as which of these platforms converts to sales 
Why she’s decided not to pursue international expansion right now, despite there being a huge demand from customers 
Why she’s now investing in her brand, to get her messaging, communication and visual identity right  

Find us at www.ladybrains.com.au  

Follow us on Instagram @lady.brains 

Chat to us in the Facebook group, the lady-brains clubhouse 

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What does success look like for you? In your personal life, and also your business? Are you building a side hustle, a lifestyle business or a startup? Do you value money, followers, fulfilment or impact? Hear Anna Mackenzie & Caitlin Judd, co-hosts of the lady-brains podcast, talk about redefining success in a pandemic world.

Are you launching a new brand? Grab your free guide to redefine success, uncover your deeper purpose, build a solid vision, and help your brand stand out from a sometimes noisy crowd. Grab your copy >> www.ladybrains.com.au/purpose-guide

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Maeva Heim, founder of Bread Beauty Supply, recalls how a chance meeting with a Sephora Buyer in LA set her on the path to secure a USA distribution deal -  before she had launched her brand. She shares how she raised just under $2M in capital from the same investors who backed Glossier, and why she’s driven to change the beauty industry by providing more representation for women of colour. 

Sign up to our monthly newsletter at www.ladybrains.com.au 

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Chat to us in the Facebook group, the lady-brains clubhouse

 

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