Let's Talk Exits Meny Hoffman

Are you sure how to streamline and systemize your Amazon FBA businesses to earn more and work less? In this episode, Michal Specian joins us to discuss his journey from launching his Amazon business, growing it to an eight-figure business with only a small team, and successfully selling the business. He shares his strategies for product development, product launches, optimizing listings, building teams, and systemizing businesses for successful exits. Michal offers practical tips on how to stand out from other sellers and breaks down the process of selling the business - from finding potential buyers to negotiating the deal. Tune into this episode for insight into successful Amazon brand-building!
Michal spent 4 years managing and growing an Amazon FBA Business to 8 figures. Years of process development and optimization allowed them to reach 8 figures with a small team of 2 full-time employees. Their brand was successfully acquired by an aggregator. Michal has recently launched his YouTube Channel, where he shows Amazon Sellers how to transition from Operators to Owners by systemizing their businesses and building teams.
Key Highlights:
[00:01 - 07:29] Growing Your Amazon FBA Business
How Michal managed and grew an Amazon FBA business to eight figures with just a small team How the brand was successfully acquired by an aggregator How to systemize your business to focus on the business instead of in the business Michal's strategy for product development [07:30 - 14:36] Gaining Detachment and Analyzing Data
How to analyze existing keywords to identify customer avatars and create variations of a product Utilizing scientific method to differentiate a product from competitors Make sure to gather data to understand customer avatars and what works for them Why you should keep it simple with a small team [14:37 - 21:54] Navigating the Exit Process
How to sell your business at the right time and get the best offer What you should consider when looking for a buyer Successful businesses come from consistent action in the right direction Simplicity is key- Resist the temptation of trying too many tactics Focus on understanding existing assets and constraints and figure out how to get where you want to go [21:55 - 29:17] Increase Bottom Line and Overcome Internal Bottlenecks
Focus on customer and product Action steps to get to know the customer avatar better Understand where they are, talk to them, and find patterns Listing optimization and launching process strategies How to implement systems, build teams, delegate tasks, and create strategies [29:18 - 38:54] Closing Segment
Strategies for delegation and building the internal structure Advice for sellers who are stuck Michal on the rapid-four questions Connect with Michal:
Michal Specian (YouTube)
Michal Specian (Twitter)
Key Quotes:
"The key to consistency is simplicity." - Michal Specian
"The objective is not just to differentiate the product, the objective is to make it better." - Michal Specian
Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com 
Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

Are you ready to crack the code on hiring and scaling your business with virtual assistants? From his experience of selling textbooks in college to building an army of VAs to run his business, Nathan shares his expert advice on outsourcing and delegating to grow a business. He discusses the importance of hiring the right people, setting expectations with potential hires, investing in training, and motivating people long-term. You will gain insight into the value of delegating properly, the three types of people essential to a successful business, the common mistakes entrepreneurs make when delegating tasks, and much more. Listen and enjoy!
Nathan Hirsch is an entrepreneur and expert in remote hiring and eCommerce. He is the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more. He has sold over $30 million online and regularly appears on leading business podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics.
Key Highlights:
[00:01 - 05:45] How to Solve Your Hiring Problems
• How Nathan built an army of VAs to help run his Amazon business
Building Free Up and Outsource School • The difference between success and failure
Mastering outsourcing and hiring the right team [05:46 - 16:32] Mastering the Art of Delegation
• How to hire the right people and build trust
Entrepreneurs need to surround themselves with followers, doers, and experts • Common mistakes entrepreneurs make when hiring
Not focusing on attitude and communication in addition to experience • Why investing time, energy, and money into training someone is important for keeping them around long term
[16:33 - 27:04] Mastering the Art of E-Commerce
• Why setting expectations is key to successful delegation
Make sure to start with the easiest task that doesn't affect your business negatively • How bookkeeping is a key part of e-commerce businesses
Bookkeepers need to understand the top line of Amazon, Shopify, etc. • Growing real brands is important rather than "get rich quick" strategies
[27:05 - 30:17] Wrapping Up!
• The key to success in eCommerce in 2023
• Nathan on the four rapid questions
Connect with Nathan:
Nathan Hirsch (LinkedIn)
Outsource School (Website)
Key Quotes:
"Hiring is the difference between success and failure." - Nathan Hirsch
"You have to be able to surround yourself with other people that can help you get things done." - Nathan Hirsch
Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com 
Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

What do you need to focus on to still be successful on Amazon? In this conversation, Eytan Wiener explores his successful business model of bundling products and selling them on Amazon to help achieve maximum value for the eventual sale of his company. He discusses the importance of having a passion for one’s business and its industry, investing time and money into making quality products, and diversifying across channels to create a more sustainable and valuable business model. Eytan talks about the significance of delegation and objective decision-making for entrepreneurs to be successful. Tune into this episode full of insight from one of the leading voices in the eCommerce space today!
Eytan Wiener was the Chief Operating Officer and Co-founder of Quantum Networks, and the co-founded the Prosper Show. For more than a decade, Mr. Wiener has created an industry-wide awareness of the discrepancies that occur during the lifecycle of inventory sent by sellers to Amazon’s fulfillment centers. Wiener utilized GETIDA and discovered that they made the deepest impact in maximizing financial recovery for his company. GETIDA’s solution significantly affected his company’s bottom-line profit, thereby increasing the total value of the sale price, and contributing to Wiener’s successful exit.
Key Highlights:
[00:01 - 13:02] Maximizing Your Business Value for the Ideal Exit
• Eyran shares his background and work
The co-founder of Quantum Networks and the Prosper Show • The early days of Amazon and how to be successful on Amazon
• Why you should bundle products and offer exclusivity on Amazon
[13:03 - 26:02] The Key to Success in the Amazon Ecosystem
• You need to invest time, money, and effort into making something better
Make sure all the pillars of a successful business are mastered • Developing a passion for the industry is important for success
Leaders behind a brand are key to reaching its full potential • Omnichannel is important for diversification and sustainability
[26:03 - 38:50] Tips on Delegation and Growing a Business Through Objective Decision-Making
• Entrepreneurs should make decisions objectively to maximize resources and achieve desired outcomes
CEOs should focus on high-level planning and delegate tasks to those more knowledgeable in the area • The benefits of attending live events
Networking at live events is important to learn from others and build relationships • Finding the right people and getting everyone to get along is key to successful companies
[38:51 - 50:54] Wrapping Up
• Stay up to date on the latest changes
• Eytan on the rapid-four questions
Connect with Eytan:
Eytan Wiener (LinkedIn)
GETIDA (Website)
Eytan Wiener (Facebook)
Key Quotes:
"You could make a product and sell it, you need to have good content, you need to have good photos, but it's not as difficult as in the olden days." - Eytan Wiener
"You could be in a business that you have zero passion, but you're never going to reach your full potential if you don't develop a passion." - Eytan Wiener
Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com 
Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

Is there a way to gain more impressions and increase conversions on Amazon using posts? In this episode, Norman Farrar touches on the importance of building a brand and how you can develop a perceived value for your products. He digs into product development, how to optimize your listing, and how to utilize all the different tools Amazon provides in order to build a stronger brand. Norman breaks down the story behind the 'Beard Guy' name and how he helps other entrepreneurs become influencers on Amazon by infusing personality into a brand. Tune in now to hear this inspiring story and helpful tips on how you can succeed in the e-commerce space!
Norman Farrar is an entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz, and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. Presently, he is the host of the popular Amazon podcast, Lunch with Norm.
Key Highlights:
[00:01 - 16:09] Expert in E-Commerce and Amazon Brand Building
• Norman's background and expertise in the eCommerce space
Providing online marketing and managed e-commerce solutions for brands • How to forge relationships with buyers and reach specialty stores
Norman's advice for reaching potential retailers • Why you should focus on building authority to increase trust and sales
[16:10 - 31:46] Building Your Brand and Understanding the Numbers
• Retailers have different requirements and expectations when it comes to inventory and packaging
Retail-ready packaging is essential for making a good first impression on buyers • How Amazon has changed significantly over the years
It requires more focus on brand building, PPC, understanding numbers, and driving traffic to websites • How to differentiate your product development and increase the perceived value
Differentiate through packaging, customer experience, and branding [31:47 - 48:12] Product Innovation, Keyword Research & Internal Tools
• Do a competitive analysis of 10-16 competitors
Ask the manufacturer for product improvement ideas • How creating demo videos with benefits/features can make a huge difference
• Utilize Amazon's internal tools (managed product documents, listing optimization)
• Unlock growth opportunities with Amazon posts, A+ content, and optimization strategies
How Amazon posts can increase the conversion rate from 20% to over 30% [48:13 - 55:02] Closing Segment
• How Norman went from zero to a hundred thousand followers in a year
• Norman on the rapid four questions
Connect with Norman:
Norman Farrar (LinkedIn)
Norm Farrar (Instagram)
Lunch with Norm (Website)
Key Quotes:
"If you're not the authority if you don't have trust you won't get the sales." - Norman Farrar
"Never turn down an opportunity." - Norman Farrar
Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com 
Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

What if you could actually create a content machine outside of Amazon that will bring you traffic all day long? Aside from a great strategy to capture attention, content is something to immortalize who you are on planet earth. In this episode, Manuel Suárez digs dive into how content creation outside of Amazon can be used to create a legacy and leave something behind that will last much longer than any business. He points out how wide to go with different media platforms, how to develop proper content, and how to narrow your focus to ensure that you're serving a certain customer base. Tune in to learn the secrets behind building an e-commerce or Amazon brand that will stand the test of time. Listen and enjoy!
Manuel Suarez is the founder and CEO of Attention Grabbing Media. A two-time Inc 5000 award-winning digital marketing agency in Largo, FL. He is also the co-founder of NaturalSlim USA. An e-commerce brand that provides supplements and education on metabolism, weight loss, and health to the Latin American community. After declaring bankruptcy around 2010, Manuel found his initial entrepreneurial success by building and exiting an Amazon private-label bed sheet brand. From there he helped his father take his own company from two million dollars in revenue on the little island of Puerto Rico to over forty million dollars in eight countries, in the span of only four years.
Key Highlights:
[00:01 - 14:48] From Bankruptcy to Building a Successful E-Commerce Brand
• Manuel's journey in the eCommerce space
Founder and CEO of Attention Grabbing Media and co-founder of Natural Slims USA • How Manuel found success building and exiting an Amazon private-label
• How to create a content machine outside of Amazon to bring traffic all day long
The incredible journey of Natural Slim and the power of visionary entrepreneurship [14:49 - 30:06] Building a Legacy Through Content Strategy
• How to create quality content and capture the attention
Why content strategy is a way to build a legacy Actionable tips for implementation of content strategy • Navigating the balance between quantity and quality for brand building
It is important to have consistency in your content, but also ensure it is of good quality • Why building a brand on social media without a personal brand is difficult
[30:07 - 52:20] Commitment, Quality, and Quantity:
• The keys to building an attention-grabbing content strategy
Commitment, quality, and quantity • How to leverage opportunities given by technology to reach the world
• Why hiring people remotely is an underutilized opportunity in today's environment
People in other parts of the world are educated to work with companies in the US • Amazon is still a great starting point for brands
[52:21 - 59:50] Wrapping Up!
• How his commitment to impacting people led him to success
• Manuel on the rapid four questions
Connect with Manuel:
Manuel Suárez (YouTube)
Attention Grabbing Media (Website)
Manuel Suárez (Instagram)
Key Quotes:
"You're a hundred percent made by the value that you've gotten from other people." - Manuel Suárez
"A faceless brand cannot impact today at the scale that a personal brand can impact or at the speed that a personal brand can impact." - Manuel Suárez
"Resources are available, but they're limited only to those people that decide to look for opportunities." - Manuel Suárez
Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com 
Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts

Curious about how to best do business with Amazon and what to do if something goes wrong? In this episode, Stan Friedlander digs deep into the culture inside Amazon, how Amazon is growing its own categories, and how Amazon really looks at large private-label sellers. He also discloses the acquisition between Zappos and Amazon and how that really reflected in the internal culture. Stan points out why Amazon is still the dominant player in e-commerce and encourages sellers to diversify their interests by selling on more than one platform. Listen and enjoy!
Stan Friedlander was chief merchant/gm of multiple categories for Amazon in both US and Japan for 10+ years, including all apparel, footwear, jewelry, watches, handbags, sunglasses, luggage, and costumes. He had full p&l responsibility over first and third-party marketplace sales and expenses for these categories, including all customer experience, marketing, shipping, and personnel expenses. His teams ranged in size from 100+ and oversaw revenues of $3.5B+, and he was responsible for launching luggage, kids apparel, and costume categories for Amazon in the US. My first role at Amazon was leading a team of six with revenues under $25M, so I was responsible for leading teams through colossal growth and innovation expansions.
Key Highlights:
[00:01 - 08:01] Tips for Building a Successful E-Commerce Business
• Stan shares his background at Amazon, most notably as the chief merchant officer for multiple categories.
His experience moving to Japan and his expertise in Amazon culture Working with Zappos, and his current work as an independent consultant • Stan's insights about Amazon and its growth
[08:02 - 30:48] How Zappos and Amazon Stay Separate
• The cultural differences and similarities between Zappos and Amazon
• How Zappos still does a significant amount of business on Amazon as a third-party seller
• Sellers should be careful not to overbuild their businesses
How could this lead to them being undercut by Amazon? • Stan's outlook on Amazon's announcement of cutting back on its private label operations
[30:49 - 52:40] Is it Time to Diversify Your Interests?
• How Amazon will still be the dominant player in ecommerce for the next few years
Increasing their chances of success • Businesses should diversify their interests by selling on more than one marketplace
• How to build a brand on Amazon
Differentiating your product on Amazon can be difficult, but it is important [52:41 - 59:37] Wrapping Up!
• What to do if you have issues with an Amazon listing
• Amazon has become more automated in its responses, and it may be quicker to respond if you file a case.
• Stan on the rapid-four questions
Connect Stan:
Stan Friedlander (LinkedIn)
friedlanderstan@gmail.com (Email)
Key Quotes:
"You can build something on product-based search, but at some point, you better start recognizing when the customer starts recognizing this brand." - Stan Friedlander
Visit Let’s Talk Exits and drop your questions and comments at https://letstalkexits.com 
Connect with Meny on LinkedIn: http://linkedin.com/in/menyhoffman
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve their ideal exit. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts