Let's Talk Loyalty Paula Thomas

Today’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.Loyalty TV. 
We’re back today in Australia with a brand and business that was founded way back in 1903.
The Royal Automobile Club Victoria offers a variety of products and services for its 2 million members, led by roadside assistance as well as other services such emergency home assistance, travel discounts and benefits, insurance and finance. 
To learn how they drive member engagement and retention for this iconic brand, we are joined today by Hayden Hearse, their Marketing Manager responsible for Member Benefits and Loyalty for the Royal Automobile Club Victoria. Hayden, who is also a 2024 ALA Loyalty Awards judge, contributed his expertise to this year's panel.
Please enjoy our conversation.

Show notes:
1) Hayden Hearse
2) Royal Automobile Club Victoria
3) RAIZ invest
4) Watch the full video interview at www.loyalty.tv

Today’s Let’s Talk Loyalty podcast talks to three deeply experienced professionals about the whitepaper – Understanding Loyalty in Europe 2.0. I talk to Charlie Hills,, Chief Strategy Officer and Abigayle Blanshard, Senior Strategist, both from MandoConnect. They are accompanied by Nick Fishbourne, Group Account Director of YouGov. 
The whitepaper covers 24 European countries and proves that Europe is not a homogenous loyalty market
Three key highlights are that loyalty is playing an important role in today’s cost of living crisis, customers are begging brands to build emotional connections and finally that there is a distinct rise in gamification within loyalty technology across European loyalty programmes.
Show Notes:
1) ⁠⁠⁠⁠⁠⁠⁠Abigayle Blanshard
2) ⁠⁠⁠⁠⁠⁠⁠Charlie Hills
3)  Nick Fishbourne
4)  MandoConnect
5) Understanding Loyalty in Europe 2.0
6) YouGov

In this week’s episode of the “Wiser Loyalty” podcast series ⁠⁠Bill Hanifin⁠ and Aaron Dauphinee offer up their perspective on one last construct that is taken from the Loyalty Academy’s Key Success Factors in Loyalty Marketing (course #112) curriculum.
Technological innovations and consumer adoption rates are on the rise, which is creating a new consumer expectation for consistency across their experiences and interactions irrespective of whether digitally-enabled or person-to-person. Successful loyalty programs have seen brands master providing consumers with choice across channels of interaction but now that mastery also includes consistency in quality, flexibility, and outcomes to create moments that matter.
In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation and this is now the third month of this global loyalty education series.
Show Notes:
1) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Dauphinee⁠⁠⁠⁠
2) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bill Hanifin⁠⁠⁠⁠
3)  ⁠⁠⁠⁠⁠⁠⁠The Wise Marketer 

Today’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.Loyalty TV.
Our guest today, Ulf Gunnar Switalski, is a loyalty expert in Germany.
Ulf is the author of two books on how to use the loyalty programs from a consumer perspective, content which he also shares on his blog - Upgrade Guru.de
Three years ago, Ulf founded “The Bonus Awards” focused on recognizing excellence in the loyalty industry in Germany, then he expanded these awards to recognize loyalty leaders in Belgium and Netherlands.
Listen to hear insights, learnings and who the main winners were in these emerging loyalty awards for Europe.

Show notes
1) Ulf Gunnar Switalski
2) Upgrade Guru.de
3) The Bonus Awards
4) Press release Gallup Engagement Index 2022
5) Gallup Engagement Index Germany 2023: More than 7.3 million employees have internally resigned
6) Watch the full interview at www.Lotyalty.TV

This episode focuses on the new Canon Club Loyalty Programme – for all Canon fans across EMEA.
Today it has over 78,000 members, and there are lots of plans and ideas in play for how Canon will continue to grow and increase the loyalty of their very engaged customers. With Beth Simpson, the Customer Marketing Senior Manager at Canon Europe. Beth has over 20 years’ marketing experience, working in consumer electronics, membership and travel.
She loves working on brands that customers are passionate about, understanding customer needs and creating compelling marketing propositions.
 Today we will be learning about Beth’s favourite loyalty programmes, how Canon Club is building real customer engagement and all about their plans for the future.
Hosted by Charlie Hills
Show Notes
1) Beth Simpson
2) Canon Club Loyalty Programme
3) European Loyalty Whitepaper
4) Mando-Connect
5) YouGov

This week's episode of the "Wiser Loyalty" podcast series explores an advisory-led course from the Loyalty Academy™ curriculum, Key Success Factors in Loyalty Marketing (course #112). Our hosts today are ⁠⁠Bill Hanifin⁠ and Aaron Dauphinee from the Loyalty Academy faculty.
In this episode, Bill and Aaron discuss a key component to creating successful customer loyalty from your rewards program – the speed at which members accumulate enough points to be able to redeem for rewards is the earn velocity.  It is a critical factor that brands want to forecast, monitor, and then manage as an easy metric of program health.
In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation and this is now the third month of this global loyalty education series.

Show Notes:
1) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Dauphinee⁠⁠⁠⁠
2) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bill Hanifin⁠⁠⁠⁠
3)  ⁠⁠⁠⁠⁠⁠⁠The Wise Marketer