56 avsnitt

Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack, to hear how they design, develop, monetize and market their games. Tune in to Level Up by ironSource, the podcast for people who love making, growing, and of course, playing mobile games.

LevelUp ironSource / Melissa Zeloof

    • Spel

Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack, to hear how they design, develop, monetize and market their games. Tune in to Level Up by ironSource, the podcast for people who love making, growing, and of course, playing mobile games.

    Insider's perspective: Gaming and gametech | Unity

    Insider's perspective: Gaming and gametech | Unity

    Sally Lu, Director of Customer Success at Unity, joins Melissa Zeloof to discuss the role of Unity and gametech more generally in the games industry, and what we might expect for the future.

    • 23 min
    Mighty Bear Games | Identifying million dollar game concepts

    Mighty Bear Games | Identifying million dollar game concepts

    Simon Davis, Co-Founder and CEO at Mighty Bear Games, joins Melissa Zeloof in our "What I wish I knew when..." series to talk about his process for identifying and evaluating new game concepts, the learning curve he's experienced, and how to avoid bias

    • 22 min
    The rise and rise of in-game ads | Nate Morgan, Facebook Audience Network

    The rise and rise of in-game ads | Nate Morgan, Facebook Audience Network

    Host Melissa Zeloof is joined by Nate Morgan, Global Gaming Lead at Facebook Audience Network, to discuss the rise of in-game ads and the key innovations in this space, the shift to hybrid monetization models, and the opportunities in-app bidding opens up for developers.

    • 56 min
    Investor perspective: Gaming and gametech | Hiro Capital, Barclays

    Investor perspective: Gaming and gametech | Hiro Capital, Barclays

    Melissa Zeloof is joined by Spike Laurie, Venture Director at Hiro Capital, and Mario Lu, VP at Barclays and Lead Analyst for video game stocks. We’ll be talking about the game investment landscape, the gaming industry and its relationship to gametech, and how gametech is spilling over to other industries.

    • 48 min
    Starberry Games | What I wish I knew when: Pitching to investors

    Starberry Games | What I wish I knew when: Pitching to investors

    This is the second episode in our series for indie developers called, “what I wish I knew when.” Host Melissa Zeloof welcomes Antti Hattara, the CEO and co-founder of Starberry Games, the developer behind the hit idle game, Coffee Corp, and winner of ‘Best Indie Developer’ Award at the Pocket Gamer Mobile Games Awards in 2019. We’ll be talking about what he wishes he knew when first pitching to investors and getting funding for his startup.

    • 23 min
    Lockwood Publishing | Avakin Life, the metaverse, and games as social media

    Lockwood Publishing | Avakin Life, the metaverse, and games as social media

    Oliver Kern, Chief Commercial Officer at Lockwood Publishing, who are behind the hit mobile game Avakin Life, joins Melissa Zeloof to discuss the challenges of building a “virtual world” game (how does one integrate a live music concert from a real life pop star into a mobile game?!), how they scaled their daily active users to 1.5M, the metaverse, and games as the new social media.

    • 28 min

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