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Leaders in Customer Loyalty, Powered by Loyalty360 Loyalty360
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Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.
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Ally Financial: Uniting Communities with Sports Partnerships and Elevating the Customer Experience
As a leading digital financial services company, Ally Financial focuses on serving communities and helping customers navigate life milestones and achieve financial goals. From helping customers chart a path to homeownership to planning for retirement, the brand seeks ways to connect with customers in meaningful interactions. Personal finance can be very emotional, and Ally works to balance leveraging customer data while serving as a guide to assist customers in building a solid financial foun...
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Loyalty360 Loyalty Live | Peter Vogel, vPromos
Founded in 2009, vLoyalty is a privately held company headquartered in Dallas, Texas. The company combines the power of payments, card-linking loyalty and promotions, and text messaging to help companies easily enroll, engage, understand, and reward customers to drive repeat visits and sales. vLoyalty offers clients a patented cloud-based suite of solutions that meets the needs of small businesses as well as large franchise enterprises. These solutions enable efficient and convenient lo...
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Loyalty360 Loyalty Live | Kelsey Crookes, Baesman
Baesman Group helps brands solve personalized marketing challenges with a strategic focus on loyalty programs. Their team of customer engagement strategists, made up of former brand-side marketers, specializes in helping their clients truly understand their customers’ buying behaviors and mapping that to their overall loyalty journey. Baesman also offers its own customizable loyalty platform, Intuition, or has the ability to integrate and work with any platform on the market. Baesman believes...
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A&W Restaurants: Building Customer Loyalty through Data-Driven Insights and Personalization
A&W Restaurants was founded in 1919 as a root beer stand in Lodi, California, to welcome the troops home after World War I. As America’s oldest franchise restaurant chain, today, there are nearly 450 locations across the U.S. and another 450 in Asia spanning four markets. The chain is 100% franchisee-owned. The brand ensures franchisees have a voice in company decisions that will affect their businesses, and franchisees are represented by the National A&W Franchisee Association ...
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Loyalty360 Loyalty Live | Steven Douglas, Addtowallet
Addtowallet.io offers a mobile wallet marketing platform that lets brands create, manage, and distribute digital offers and pass them on to Apple Wallet and Google Pay. Traditional coupons, loyalty cards, gift cards, and event tickets can be made visible and accessible to customers no matter where they are—dynamically updated in real-time and tracked from inception to intent-to-purchase to redemption. After the Addtowallet platform was built, the company realized that there were not man...
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Great Clips: Leveraging the Power of a Viral Campaign and Building a Path to Customer Loyalty
Founded in 1982 in Minneapolis, MN, Great Clips, Inc. counts more than 4,400 salons in the U.S. and Canada. The brand is 100% franchisee-owned and is the largest salon brand in the world, employing over 28,000 stylists. The brand prides itself on fast and convenient walk-in haircare services and allows online check-in to minimize the time customers spend in the waiting room. Just prior to the 2024 Super Bowl, Great Clips and mobility manufacturer Kawasaki partnered in a campaign featurin...