Marketing For Learning‪®‬ Marketing for Learning

Have you heard the news? We won the Awareness Campaign of the Year award at the British Training Awards with our friends at Capgemini University! 🎉  But no, this isn’t a pod of us blowing our own trumpet – Han’s letting you in on the secrets that made this campaign so, SO impactful. Including
Why getting marketing involved from programme inception is so important
How learner personas were key to success
The difference long-term planning made to this project 
So, get this pod in your ear’oles to see how you can make your next marketing for learning initiative truly impactful!   
 
LINKS:
Learner Personas Guide
Han’s LinkedIn 
British Training Awards from New Possible

It's a question many of us have pondered - could that learning module have just been an email? How much of my learning is actually just information that I could communicate in a different way? In this podcast, Ashley invites two industry experts to talk about the world of learning and whether L&D REALLY could be replaced by marketing and comms. 
SHOW NOTES: 
Dr Heidi Kirby's LinkedIn
Heidi's BLOC podcast
Loren Sanders' LinkedIn 
Loren's book 
Ashley's LinkedIn
 

Han and Ash often offer up a lot of criticism for how things are done in L&D. So could they do it better? This episode the ladies examine what they'd do in a senior L&D role, using their marketing brains. Very interesting chat indeed.
NilesNolen Learning Triage flowchart
Hannah's LinkedIn
Ashley's LinkedIn

Han and Ash keep telling you to 'take your learning hat off'... but what on earth does that mean?! In this pod, Han dives right into what it means and how you can up the empathy with your target audience. 
Short and sweet. Just like the pod host. Although that would more likely be short and sassy... whatevs. 
 
LINKS:
Han's LinkedIn 
Learner Persona Ebook

Ah yes, another year, another Learning at Work Week. Cue a flurry of marketing activities. 
This week Ash raises an important question: Is LAWW doing more harm than good, or should we be doing marcoms around this? Not quite an Ashley rant, but nearly 🤣
Ashley's LinkedIn

We've spoken about the value proposition canvas (VPC) a few times on the pod. But in this ep, Han's shaking things up – and she thinks she's come up with the perfect VPC for L&D. One that's going to help you make real marketing magic. 🪄
 
LINKS:
Value Proposition Canvas Template
Han's LinkedIn Profile