Marketing Should Be Fun Austin Savage & Kelsie Zarko

Check out Austin's LinkedIn post featuring the MrBeast tweet being discussed.

Can you imagine going from 15,000 views a year to 13 billion views a year on your content? That's what happened for MrBeast, the 2nd largest creator on YouTube. And guess what? It only took 12 years!

In this episode, Austin and Kelsie are diving into an insightful tweet MrBeast shared a couple years ago, how to respond to years when you see a dip in engagement, why consistency creates momentum for new and old content, and so much more.

We hope you find value in this episode!

//

📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

Lisa DeWeert is a long-time friend of Austin's and the Co-Founder of an incredible organization called Moxie Adaptive, an organization committed to creating a space to connect and empower individuals with limb differences. Lisa was born with smaller muscles in her arms and hands, and as a result of a significant research project, met hundreds of people who didn't have a space to talk about the intricacies of life with a limb difference, which ultimately led to the launch of Moxie Adaptive.

In this episode, Lisa shares about the role affirmations have played in her life personally, a crazy connection that led to her meeting a contestant from Bachelor in Paradise, how Moxie Adaptive has shifted their content strategy to better support the creation of in-person community that they're looking for, one of the biggest barriers they have experienced in community development, why understanding her Enneagram has been a game-changer, and so much more.

Moxie's Website: https://moxieadaptive.org/
Follow Moxie on Instagram: https://www.instagram.com/moxieadaptive/

//

📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

Have you heard the principle of content having a "shelf life?" Perhaps you've heard the statistics about how posts on certain social media platforms only have a "shelf life" of just a few hours. While this is certainly true in relation to algorithms, we believe this is an overly-simplistic way to look at content marketing and today we're sharing why.

After a "this or that" about March Madness (Austin's favorite sports event of the year!), we're sharing 2 stories of old content helping us close sales, the role old content plays in the perception of your brand even if it's not being consumed as often, and how consistency connects to a topic like this.

//

📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

In today's episode, after a "this or that" about calling/texting (apparently Austin is the only person who calls Kelsie other than her mom and grandma 🤣), we're diving into a recent experience Austin had to present to a communications class at North Central College. Most of all, we hope this conversation is a reminder to break out of your routine every once in a while, and look for those little moments that remind you why you love what you do.

//

📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

You've heard us say it before: Content performs on a human level. This is one of the most important foundations of an effective content marketing strategy. But what does that look like in practice? How do contextualize content that is personal alongside the value we want to provide to our audience?
Ep. 15: Why Human Connection & Relationships Are Key to Brand GrowthEp. 38: Consistently Relatable: Building a Community That Would Follow You Anywhere//

📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

Have you seen the trend across social where brands invite you to comment a specific word leading to an automatic DM popping up in your inbox? The primary tool that makes this possible is called ManyChat, and this has been a major opportunity for many brands recently, especially on Instagram. At the start of this year, we started offering ManyChat management to our clients and have really seen it be a game-changer for engagement. Like a 1000% increase kind of game-changer...

Today we're talking about our favorite Taylor Swift albums before we dive in to how ManyChat works, why it's helpful, and what we're seeing across client accounts!

//

📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​