231 avsnitt

Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com

Marketing Speak Stephan Spencer

    • Marknadsföring

Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com

    231: How to Grow a Site from 0 to 6 Million Visitors with Chris Parker

    231: How to Grow a Site from 0 to 6 Million Visitors with Chris Parker

    Starting your own business is a huge leap of faith. There is so much at risk. But if you make that jump, work hard for it, and succeed, everything ends up worth the effort. My guest, also a client of mine for three years, Chris Parker, did the same and today, his website has six million visitors a month. Chris Parker is the founder of WhatIsMyIPAddress.com, a tech-friendly website that not only tells you what your IP address is, but also shares great information about how to keep your data safe on the internet. Tune in as we talk about the highs and lows of building and growing your own website and business.
    The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/231.

    • 52 min
    230: Social Media Meets Content Marketing with Michael Stelzner

    230: Social Media Meets Content Marketing with Michael Stelzner

    From text to image to video, social media marketing is an ever-evolving arena. I’m here to discuss this topic with the founder of Social Media Examiner, Michael Stelzner. In this episode, we talk about the Facebook apocalypse, the unreality of reality shows, and the ever-changing algorithms of social media platforms. We cover the growth of video consumption and the transformation over the past five years in marketing from text to images to video. Tune in!
    The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/230.

    • 57 min
    229: Buying and Selling Online Businesses with Jaryd Krause

    229: Buying and Selling Online Businesses with Jaryd Krause

    This Marketing Speak episode is all about investing in domains as a profitable business. My guest, Jaryd Krause, used to be a plumber working 60+ hours per week and hated it. Fast forward to today, he now owns multiple online businesses and many of his clients earn tens of thousands of dollars per month from the business they bought working with him. Tune in as we take a deep-dive into this type of venture and teach you how you can start your very own business too. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/229.

    • 54 min
    228: Here’s What Web 3.0 Looks Like with Gabriel Rene

    228: Here’s What Web 3.0 Looks Like with Gabriel Rene

    Welcome to episode #228. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/228.
    Technology is progressing so rapidly it seems like several innovations can be challenging to keep up with. However, it’s our duty as business professionals to ensure the livelihoods of our society aren't usurped by automation. My guest, Gabriel Rene, Executive Director of VERSES, explains the challenges and opportunities presented by Web 3.0 in this episode of Marketing Speak. VERSES is a non-profit foundation that is leading the development of open standards for AR, VR, mixed reality, AI, IoT, blockchain and more for the Spatial Web. Tune in for a really fascinating conversation! 

    • 57 min
    227: The One-Page Marketing Plan with Allan Dib

    227: The One-Page Marketing Plan with Allan Dib

    Welcome to episode #227. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/227.
    While there are many business and marketing books, you’d agree not every book’s advice is effective once implemented. My guest, Allan Dib and I can definitely attest to that. He’s a serial entrepreneur who’s had his fair share of ups and downs. He has read so many books and attended so many seminars, he can confidently say he knows what works and what doesn’t. And then he wrote the book, The 1-Page Marketing Plan. Many entrepreneurs and marketers recommend this book and I can totally see why. Tune in to this Marketing Speak episode to find out more.

    • 57 min
    226: Build a Brand that’ll Stand the Test of Time with Bernt Ullmann

    226: Build a Brand that’ll Stand the Test of Time with Bernt Ullmann

    When we think of celebrities, we think of fame and fortune, and the lion's share of that celebrities fortune can come from monetizing their fame and notoriety. Jennifer Lopez, for example, made 3.5 billion dollars partnering with Kohl's. Kylie Jenner went from teenage reality star to billionaire makeup mogul. My guest for this episode number 226, Bernt Ullmann is the genius behind these sorts of celebrity mega deals. 

    Bernt is CEO and founder of Celebrity Lifestyle Brands. He leverages celebrity star power and turns those into branding and licensing deals. You're in store for a fascinating conversation about the world of celebrity branding. And if you personally loathe the limelight, don't worry, you don't have to be the celebrity. You just partner with one. 

    As Bernt says, "celebrities give you eyeballs and trust." That could be millions in intellectual property value and licensing potential for you. Bernt shares how his start at the Donna Karan fashion brand led him to partnering with Tommy Hilfiger and an entrance into celebrity branding. He talks about deals with Russell Simmons, Adam Levine and Real Housewives of New York star, Bethenny Frankel. 

    We discussed how this domino effect helped him become "The Man Behind the Brands." But this episode is not just about celebrities. Bernt talks about his book, The Billion Dollar Branding Blueprint and shares vital advice to building your brand and raising your brand's equity. This is a conversation not to be missed. And now, on with the show.

    • 47 min

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