Marketing Spotlight Marketing Spotlight
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Join us in listening to Michigan State University Marketing Alumni share their career journey and best practices and key professional development advice for all students interested in pursuing and growing their marketing career.
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Marketing Spotlight Season 2 Episode 6: Zach Doerr, Commercial Business Manager at Ford Motor Company
Join us in listening to Zach Doerr, Commercial Business Manager at Ford Motor Company. Zach discusses the importance of building strong professional networks and the role this played in his career opportunities. Be encouraged to find what will have the biggest impact on your life/career journey while staying true to yourself and listening to that inner voice.
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Marketing Spotlight Season 2 Episode 5: Bronté LaMirand, Associate Director, Wpromote
Join us in listening to our first advertising agency guest, Bronté LaMirand, Associate Director, Wpromote. Learn of best practices to stay on top of the ever-growing digital marketing industry and how paid media fits into a company's marketing plan, while hearing of her own personal career journey from freelancing full-time to advertising agency life.
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Marketing Spotlight Season 2 Episode 4: Lindsey Greve, CRM Marketing Manager at Interior Define
Join us in listening to Lindsey Greve, CRM Marketing Manager at Interior Define. Lindsey shares highly valuable advice on what it is like to go from a 100+ year old company to a startup environment. Learn the importance of customer loyalty and how to stay ahead of evolving trends.
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Marketing Spotlight Season 2 Episode 3: Brendan Prost, Senior Account Manager at Bosch USA
Join us in listening to Brendan Prost, Senior Account Manager at Bosch USA. Brendan shares valuable advice on utilizing from life experience to help your team improve work processes. This episode also includes helpful insights on adapting to the nuances of teamwork, while learning and contributing your skills/talents at work and in life.
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Marketing Spotlight Season 2 Episode 2: Stephanie Brieloff, National Account Manager – Mass, Club, Grocery Channels at Weber-Stephen Products LLC
Join us in listening to Stephanie Brieloff, National Account Manager – Mass, Club, Grocery Channels at Weber-Stephen Products LLC. Stephanie shares highly valuable insight on defining customer experience and how it is managed at the corporate level. Learn what customer feedback is important when deciding how to provide better service and/or products. This episode also includes helpful information on building and rebuilding relationships in the workplace.
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Marketing Spotlight Season 2 Episode 1: Russell James, Brand Manager – Brand Defining & Narrative at Nike
Join us in listening to Russell James, Brand Manager – Brand Defining & Narrative at Nike. Russell shares highly valuable best practices for listening to and understanding consumer feedback, better meeting customer wants and needs with product and service. This episode also includes helpful information on personal and professional growth.