31 avsnitt
Marketing That Matters J&A Media
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- Näringsliv
It's easy for people to market a product but to sell it - it needs a why. In the age of content marketing, you can’t just show products and expect to be remembered, to be followed or to build your community. You need show your why - your purpose behind your product. We explore finding the fine line for marketing, in not giving it all away, but still being relatable. Each week we’ll talk about what's grabbed our attention, productivity hacks making our life easier, and chat about a purpose-led brand.
Jade & Aleesha both have over a decade of experience in advertising and marketing. With careers spanning agency and corporate sides, both have worked with well known national brands plus niche, local brands. Jade & Aleesha have both taught at Edith Cowan University and love imparting their knowledge of marketing with others.
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Make money from this customer segment
This month on the podcast Jade talks about the lucrative customer segment that you may be failing to target. Aleesha looks at a major marketing event and the term 'purpose washing'. We then dive into our vulnerable question for the podcast; advice we would give our younger self.
Links:
https://www.cmo.com.au/article/691133/brands-ignoring-lucrative-customer-segment-failing-older-people/
https://adage.com/article/special-report-ana-annual-meeting/2021-ana-masters-marketing-trends/2371806?adobe_mc=MCMID%3D33614230946380163510617897231045129809%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1634026459&CSAuthResp=1%3A%3A5421612%3A0%3A24%3Asuccess%3A205B9D198D3429BE7949CD22ED39606D -
Who‘s going to win the streaming wars?
In this month's podcast J&A talk about the rise of streaming services and everything marketers need to know about streaming TV vs linear TV. Aleesha also reflects on a famous Superbowl ad from 2019 with purpose at it's core. We also get vulnerable with you and talk about what we strongly dislike.
Links:
https://www.voxer.com/
https://trello.com/
https://adage.com/article/marketing-news-strategy/streaming-wars-everything-marketers-should-know/2362826
https://www.nytimes.com/2021/03/23/business/media/branded-content-movies.html
https://www.youtube.com/watch?v=kW46iX_2tFo
https://youtu.be/2UqNw1mvTXc -
Why do we need to achieve ALL the things?
On this week's episode J&A chat about the hidden bias in all of us and even our marketing campaigns. We also question is being too productive is an issue - do you write things on your list when you've done them just to cross them off? You can find out in this episode. Aleesha and Jade tell us the one quality they would change about themselves.
Links:
https://www.mamamia.com.au/bridie-jabour-trivial-grievances/
https://www.triplepundit.com/story/2018/how-pg-prioritizes-diversity-inclusion-and-gender-equality-create-global-impact/55431
https://youtu.be/Y20otHyFVys
https://www.youtube.com/watch?v=bxZBtWGYV1c
https://www.thelookinglass.com/fearless-episodes/105-the-vulnerable-leader-marc-pritchard -
Too soon for the Qantas Fly Away ad?
On this weeks episode we talk about the recent Qantas ad and the emotion it brought up for everybody. Aleesha breaks down the new trend where big brands are using mass marketing, and we question if it's the right strategy. We introduce a new segment where we get a little vulnerable and talk about the scariest things we've ever done.
Links:
https://www.theguardian.com/business/2021/aug/23/qantas-ad-promoting-vaccines-brings-stranded-and-separated-australians-to-tears
https://www.marketingweek.com/mark-ritson-boots-brand-refresh-targeting-mass-marketing/
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Are brands lying to us?
This week on the podcast, Jade gets mad about the brands making sustainability goals that they can't meet and Aleesha talks about how she has a digital leash to work and the business. Our brand feature this week is good-different brand, Aldi.
Links:
- https://adage.com/article/cmo-strategy/why-more-brands-are-making-environmentalism-central-marketing/2327601
- https://www.abc.net.au/news/2021-04-06/right-to-disconnect-gives-workers-their-lives-back/100040424
- https://www.supermarketnews.com/sustainability/aldi-adopts-new-sustainability-charter
- https://www.youtube.com/watch?v=pbFjHR075C4
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Influencing Vaccinations
Welcome back to the podcast for Season 2! In this week's ep, we chat about how influencers are a key tool to get the public on board with vaccinations. Aleesha tells us about her new mentor, Whitney Wolfe Herd from Bumble. Our brand feature this week is Dove, and how we love what this brand stands for.
PLEASE NOTE: This discussion is not about whether or not people should be getting a COVID vaccination. Please consult your medical practitioner for this advice.
Links:
- https://www.theatlantic.com/technology/archive/2021/02/vaccine-influencers-covid-anti-vax-instagram/618052/
- https://www.politico.com/news/2021/01/30/vaccine-rollout-influencers-463917
- https://hbswk.hbs.edu/item/how-influencers-celebrities-and-fomo-can-win-over-vaccine-skeptics
- https://adage.com/article/twitter/how-brands-can-play-role-todays-covid-19-vaccine-conversation/2341271
- https://www.vogue.co.uk/arts-and-lifestyle/article/who-is-whitney-wolfe-herd
- https://www.dove.com/au/stories/about-dove/introducing-the-no-digital-distortion-mark---dove.html
- https://www.thinkwithgoogle.com/marketing-strategies/video/dove-real-beauty-sketches/
- https://www.youtube.com/watch?v=litXW91UauE