Marty Cagan: Moving to the product model Make Things That Matter

Marty Cagan joins me for real talk about what it takes to transform into a strong product company.
You can read the episode transcript here.
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Topics discussed:
(00:00) The process and challenges in writing a book
(12:27) Real world products need tech for results
(17:28) Deciding on investments, solving problems, and changing processes
(28:11) Understanding disconnects
(36:00) Top leadership support crucial
(40:28) How product coaches help
(44:57) "Being agile" doesn't always mean "doing agile"
(49:52) Handling objections well
(54:45) How it comes together in an organizational operating model
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Links & resources mentioned:
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Marty Cagan
• LinkedIn, website
• New book: TRANSFORMED
• Previous books: INSPIRED, EMPOWERED
• SVPG
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Related episodes:
• #31 Marty Cagan - Empowering product teams
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Books:
• The Crux
• Good Strategy, Bad Strategy
• The Art of Action
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Other resources:
• Product Management Theater
• Product Leadership Theater
• Transformation Theater
• So You Want To Write a Book?


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