24 avsnitt

One-third of our waking hours are spent on our mobile devices…the vast majority of that on apps. But a great app experience that keeps customers coming back daily doesn’t just happen, it’s engineered. On Masters of MAX: The Mobile App Experience Podcast, you’ll hear from leading brands and experts as they share strategies, advice, and lessons learned on the twisty path to app mastery.

Masters of MAX: The Mobile App Experience Podcast Airship

    • Näringsliv

One-third of our waking hours are spent on our mobile devices…the vast majority of that on apps. But a great app experience that keeps customers coming back daily doesn’t just happen, it’s engineered. On Masters of MAX: The Mobile App Experience Podcast, you’ll hear from leading brands and experts as they share strategies, advice, and lessons learned on the twisty path to app mastery.

    Christie Hefner's Secrets to Business Success

    Christie Hefner's Secrets to Business Success

    In this episode of Masters of MAX, host Tom Butta welcomes Christie Hefner, the esteemed former chairman and CEO of Playboy Enterprises. As the longest serving female CEO of a U.S. publicly traded company, Christie led Playboy’s expansion from print to cable TV to online, mobile and ecommerce, massively growing revenue including global retail sales reaching nearly a billion dollars in her last year at the helm.

    • 31 min
    How OVO’s Mobile App is Tackling Climate Change Featuring Harry Parkes, VP of Product

    How OVO’s Mobile App is Tackling Climate Change Featuring Harry Parkes, VP of Product

    In this week’s episode of Masters of Max, Tom Butta welcomes Harry Parkes, VP of Product at OVO, a major energy supplier based in Bristol, England. Harry brings a wealth of experience from the product and design fields, and is at the forefront of boosting consumer engagement and facilitating the transition towards sustainable energy use at OVO.

    • 30 min
    Why Your CRM Strategy Should Include Cozy Onboarding Featuring Vernesa Ćutuk

    Why Your CRM Strategy Should Include Cozy Onboarding Featuring Vernesa Ćutuk

    In this week's episode of Masters of Max, host Tom Butta welcomes Vernesa Ćutuk, a CRM specialist, to the podcast. Vernesa has a diverse career background, working with various industries such as telcos, pharmaceuticals, startups, and mobile apps. Most recently, Vernesa was the CRM Marketing manager for Sleep Cycle, the sleep tracking app with over 300,000 monthly downloads. Now, Vernesa consults independently, sharing her expertise in understanding the user journey and promoting a user-centric approach within companies.

    • 31 min
    Essential Advice for Building a Successful App with Jonathan Azouri, CEO of CatchCorner by Sports Illustrated

    Essential Advice for Building a Successful App with Jonathan Azouri, CEO of CatchCorner by Sports Illustrated

    In this episode of Masters of Max, host Tom Butta welcomes Jonathan Azouri, the CEO of CatchCorner by Sports Illustrated, North America’s top destination for booking sports facilities and activities. Jonathan shares what inspired him to start the business, how their partnership with SI came to be, and his advice for others looking to scale their idea.

    • 22 min
    Why Brand Continuity is Critical in the Digital Age with John Gregory, Former CDO at Spotify

    Why Brand Continuity is Critical in the Digital Age with John Gregory, Former CDO at Spotify

    Welcome to this week's episode of Masters of Max with host Tom Butta. Today, Tom is joined by John Gregory, a seasoned professional with a diverse background spanning retail, media, and digital. John has worked with renowned brands like Macy's, Bloomingdale's, AOL, Pandora, and Spotify.

    • 26 min
    Following Your Passions & Creating Impactful Digital Experiences with Frank Bach, Product Designer at Instagram

    Following Your Passions & Creating Impactful Digital Experiences with Frank Bach, Product Designer at Instagram

    In this episode of Masters of Max, our host, Tom Butta, sits down with Frank Bach, a product designer at Instagram. Born in Canada, Frank started his career in graphic design, later transitioning into the digital space. After over seven years with the mindfulness app, Headspace, Frank transitioned to his current role at Instagram. Beyond his daytime role, you can also find him running the Sunshine Shop, an lifestyle brand elevating underrepresented artists, or leading the vocals for the band Monk.

    • 31 min

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