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Mobile Power and Profit WMR.FM
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Mobile is not only the future, it is fast becoming the present. As consumers start to rely on their mobile devices from everything from shopping to searching to socializing, marketers, publishers and technologists need to know how to map out mobile strategies that will push and maximize this new frontier. In Mobile Power and Profit, thought leaders in the mobile industry share their experience and knowledge to help you make the best decisions.
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How Companies Can Successfully Go Mobile
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The Rise of News Aggregation Mobile Apps
People are turning to news aggregator apps for a curated and personalized experience. But publishers are concerned about losing frontpage readers and control of advertisement placement as thirdparty providers take over the distribution role. Today we have Kan Devnani from Comtext News Network to tell us how aggregator apps are changing the way news is discovered, consumed and packaged.
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How to Plan Your Mobile Strategy
An app is not a mobile strategy but the tip of a much larger and more sophisticated iceberg, and for the first time, 80% of all online adults now own a smartphone. This milestone underscores one crucial fact for any organization: as the number of mobile users rises, so do the opportunities to reach their target audience and increase revenue. But, how exactly do you get the most out of mobile internet users? Today we have Connor Mason from Punchkick Interactive to tell us how a great mobile strategy can help companies of all sizes reach more customers and maintain a strong industry advantage.
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Wearable Technology and the Internet of Things
Wearable and big data technologies are becoming more than just a cool new gadget. As the populace continues to embrace tech on the go, what will this mean for Big Data? Uyen Tieu welcomes Scott Amyx, CEO of Amyx+McKinsey and Managing Partner of Venture1st to talk about wearable technology and the Internet of Things (IoT).
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Is Mainstream Media Dead? Discovering the Future of Content Monetization
Is Mainstream Media Dead? We are Discovering the Future of Content Monetization as Uyen Tieu speaks with the CEO and founder of influencer marketing agency Delmondo, Nick Cicero. They discuss Mobile Publishing In the Time of Social Media, Monetizing Content Through Data and more.
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Mobile Business Apps: Build or Buy?
App development is certainly on the rise. The Business category for mobile apps is the most lively and fastestgrowing, with new and diverse apps launching every day for businesses large and small, across industries and niche markets. Today we have Andy LeCates, an executive from Apple’s FileMaker division, to discuss the advantages and disadvantages of mobile business apps.