16 min
Motivate Your Audience: What Psychographics Tell Us Vanguard Vaccination Project
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- Ledarskap
Understanding your audience, and using language that resonates with them, is important in any communication -- and critical when it comes to vaccination. Psychographics expert Casey Albertson of PatientBond, demonstrates how to motivate behavior, from "self achievers" to "willful endurers."
Understanding your audience, and using language that resonates with them, is important in any communication -- and critical when it comes to vaccination. Psychographics expert Casey Albertson of PatientBond, demonstrates how to motivate behavior, from "self achievers" to "willful endurers."
16 min