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Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/Bio: Mickie Kennedy founded eReleases (http://www.ereleases.com) 25 years ago to help small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. He lives in the Baltimore area.ABOUT NERDBRANDNerdBrand is a national branding and advertising agency based...

We're back! It's episode 200, and after all the years of podcasting, it didn't seem wise to do any fan fair for this, just roll out with it. So we're bantering as usual and discussing brand message. Particularly with using AI to assist you in development of your message, but not execute. Have you ever gotten an email wishing it finds you well? We have and it's creepy. So less use of first or third drafts of AI content, and more HUMAN please.ABOUT NERDBRANDNerdBrand is a nationa...

Welcome to this episode of the NerdBrand Podcast! Last year’s Valentine's episode was the “Most Downloaded Episode” ever in NerdBrand history! Last year, the show was from “her” perspective”. This year, it’s just the boys and it's our turn.ABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why?" of your business to life.Learn more about Support the ...

Welcome to this episode of the NerdBrand Podcast! It’s all about the Super Bowl right now and instead of going on about what ads match our horoscopes, we’re huddling up to take NFL brand guidelines to the sidelines. Let’s take a gander at the NFL brand guidelines and scope out the tidbits of symbolism, positioning, and underlying values behind a franchise that’s been successful for over 50 years. ABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisvi...

Welcome to this episode of the NerdBrand Podcast! As you go through your emails stacked up in your inbox, are you also internally screaming, “Why do I have so many?” “I don’t even know who half of these are!” or “I hate emails!”In all actuality, you do love a certain percentage of emails that pop up, especially when it’s a certain time of year and it’s all about deals and savings. The email marketing tactic, done properly, can be a hit for E-commerce and a lot of direct-to-consumer brands.ABO...

Welcome to this episode of the NerdBrand Podcast! In the digital realm we all reside in, more and more brand awareness strategies pop up - - the most prominent being influencer marketing. It went from celebrity brand endorsements and a couple of hardcore bloggers looking to exert awareness to now total saturation of a majority of all social media outlets. ABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisville, KY. From establishing your brand iden...