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Next Level Loan Officers brings you in-depth conversations with the top mortgage team leaders, executives and branch managers in the country. We also feature mastermind sessions with influential coaches, consultants, experts and speakers. All so you can build the right team, systems and technology to scale your mortgage team to a hundred million without losing your YOU. The Next Level Loan Officers Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative. 

Next Level Loan Officers Next Level Loan Officers

    • Konst

Next Level Loan Officers brings you in-depth conversations with the top mortgage team leaders, executives and branch managers in the country. We also feature mastermind sessions with influential coaches, consultants, experts and speakers. All so you can build the right team, systems and technology to scale your mortgage team to a hundred million without losing your YOU. The Next Level Loan Officers Podcast is a proud founding member of the REAL Disrupt Podcast Collaborative. 

    Balancing Vacations and Vocations

    Balancing Vacations and Vocations

    In this episode, Shane Kidwell and Sean Zalmanoff tackle the crucial topic of taking well-deserved breaks and establishing firm boundaries in the demanding arena of commission-based work. They deliver powerful insights on how to seamlessly disconnect, ensuring your team has everything under control, so you can recharge without a hitch.
     
     03:16 - Different Types of Trips and Setting Up for Vacation
    06:10 - Different Approach for Work Trips
    09:58 - Setting Up Team and Communication
    10:26 - Accepting Consequences and Results
    12:45 - Working on Weekends
    20:26 - Owning Your Time and Leveraging Technology

    Takeaways:
    Understand that taking time off isn't just about leaving work; it's about strategically planning so that your absence is as smooth as possible for everyone involved. Before you step away, ensure your team and clients know who to contact and how to handle urgent issues. This planning helps you truly relax and enjoy your time off, knowing everything is under control.
    Embrace tools and systems that make remote work and communication seamless. Applications like RingCentral for calls or Calendly for scheduling are invaluable. They allow you to maintain a presence and ensure continuity in your work, even when you're not physically available.
     
     Keep your clients, team, and partners in the loop about your availability. Clear communication helps manage expectations and reduces the chances of misunderstandings or frustrations during your absence. This proactive approach ensures smoother transitions and maintains trust in your professional relationships.

    Quotes:
    "You are entitled to take a vacation. You are a full-fledged adult. You can do that. Everyone else in life takes vacations where they don't work."
     
     "Be where your feet are. I don't remember who said it, but it's definitely something in our industry that we can all be more present and do more of."
     
     "You can't effectively be two places at once. And I think that's important to understand, be where you're going to be and be effective in that time."
     
     "Just set your team up for success. And your team is not just your team. I believe your team are your agents, your referral partners, your pre-approvals."


    Show Links:
    Community Platform: www.BecomeNL.com 
    Podcast Partner: https://leadpops.com/mortgage/partners/nextlevel/ 
     
    Social Media:
    Facebook - https://www.facebook.com/NextLevelLoanOfficers/ 
    YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ 
    LinkedIn – https://www.linkedin.com/company/next-level-loan-officers/about/ 

    • 21 min
    Mastering Two-Step Posts and Authentic Content Creation

    Mastering Two-Step Posts and Authentic Content Creation

    In this episode, Kyle Draper introduces Luke Shankula, the CEO and founder of Loans on Demand. They discuss Luke's marketing tactics, specifically his use of two-step posts to generate engagement and leads. Luke explains the strategy behind these posts and how they can be effective in gaming the algorithm and starting conversations with potential clients. He also emphasizes the importance of being a person of value and creating content that resonates with your target audience.
    01:01 - Annoying Marketing Tactics
    08:08 - Overcoming the 'Ickiness'
    10:08 - Creating Buzz with Two-Step Approaches
    13:30 - Being Seen as a Person of Value
    20:20 - Generating Content Ideas
    23:15 - What Loans on Demand Does
    25:14 -Next Level Community
    26:13 - Acknowledging Mistakes
     
     Takeaways:
    Whether it's sharing expertise, tips, or resources, consistently offering something valuable builds your reputation as a knowledgeable and helpful professional. This can attract more engagement and interest in your services.
    Asking your audience to comment for more information or resources can increase engagement and reach. It also allows you to directly connect with interested individuals through private messages.
     
     Everyday activities and experiences can be valuable content. Sharing these moments can help you connect with your audience on a more personal level, showing that you're more than just your business.
     
     Just like in-person relationships, online relationships thrive on interaction. Commenting on, liking, and sharing others' content can help build your online community and presence.
    Quotes:
    "Understand what they need and what they want... if you've never presented value to your audience, the reason I'm able to get away with this is because I, for the last six years, have posted consistently and put out value."
     
     "This is called a two-step post... what that just means is you're making someone take an action and then you're going to do something because of their action."
     
     "If you're just putting out crap, people are going to catch on... You have to actually put out value. You have to engage with them because then there's the law of reciprocity."
     
     "I'm always taking pictures and recording video. How much of that makes it to social? Hardly any of it. But I'm just always capturing content."


    Show Links:
    Community Platform: www.BecomeNL.com 
    Podcast Partner: https://leadpops.com/mortgage/partners/nextlevel/ 
    Social Media:
    Facebook - https://www.facebook.com/NextLevelLoanOfficers/ 
    YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ 
    LinkedIn – https://www.linkedin.com/company/next-level-loan-officers/about/ 

    • 28 min
    Thriving Through Adaptation

    Thriving Through Adaptation

    In this week's podcast, Shane Kidwell, Kyle Draper, and Sean Zalmanoff discuss the shifting importance in the mortgage industry and the need for thoughtful staffing decisions. They emphasize the importance of understanding your worth and hiring based on your expertise. The episode also touches on the benefits of hiring contractors and the need for effective planning and process. 


    02:03 - Shifting Importance in the Mortgage Industry
    03:26 - Assessing Staffing Needs and Challenges
    04:52 - The Scarcity Mindset and Hiring Locally
    06:45 - Overcoming the Physicality of the Team
    09:30 - Efficiency and ROI in Hiring
    12:25 - The First Hire in a Growing Mortgage Company
    22:26 - The Importance of Planning and Process
    25:42 - Understanding Your Worth and Asking the Right Questions


    Takeaways:
    Embrace the shift towards digital and remote work environments. Recognize that efficiency and productivity can be enhanced through virtual meetings and remote staffing, which also allows for a broader talent pool beyond geographical limitations.
    Before hiring, clearly define the roles and responsibilities based on your business needs and personal strengths. This planning phase helps in identifying whether a task requires a full-time employee, a part-time assistant, a contractor, or can be automated through technology.
     
    Recognize the value of your time and expertise. Focus on tasks that you excel at, are passionate about, and that directly contribute to revenue generation. Delegate or outsource tasks that can be performed adequately by others at a lower cost.
     
    For many businesses, especially in the current market, the first hires or outsourced roles should focus on branding, marketing, and social media to enhance lead generation and establish a strong online presence. This approach prioritizes top-of-funnel activities that are essential for growth.


    Quotes:
    "The reality is that we're so often just trying to put our finger in the hole in the dam. We don't even understand why there's a dam."
     
     "Be inquisitive and be a learner. And if you're inquisitive with like full humility, like when you get a bill from the IRS for 56 grand, that humbles you even if you're not super humble."
    "Whether that's in us, whether that's in yourself, whether that's in both, whether that's in a gym membership, maybe it's investing in Sundays, you know, taking some time with your family, but invest."
     
     "And we have stronger relationships because we have to be intentional versus the people that just think they're doing a good job because they happen to see their people every day."
     
    Show Links:
    Community Platform: www.BecomeNL.com 
    Podcast Partner: https://leadpops.com/mortgage/partners/nextlevel/ 
     
    Social Media:
    Facebook - https://www.facebook.com/NextLevelLoanOfficers/ 
    YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ 
    LinkedIn – https://www.linkedin.com/company/next-level-loan-officers/about/ 

    • 33 min
    Winning the Social Game with Genuine Chats

    Winning the Social Game with Genuine Chats

    In this week's podcast, Shane Kidwell, Kyle Draper, and Sean Zalmanoff highlight the importance of actively engaging with others on social media, suggesting listeners spend a few minutes daily to genuinely connect by commenting on other people's posts. They share how this strategy can lead to stronger relationships and open up new opportunities.


    00:59 - The Importance of Engaging on social media
    05:54 - Engaging with Others' Content
    10:43 - Engaging for Others' Benefit
    12:53 - The Power of Listening and Engaging
    16:18 - The Challenge: Engaging with Others' Content
     
    Takeaways:
    Instead of just posting about your own stuff, take the time to reply to what others are sharing. It's like having a real conversation, where you listen and respond, rather than just talking about yourself all the time.
    When you comment on someone's post, make it meaningful. It's not just about leaving any comment but saying something that shows you really paid attention to what they shared. This can make people feel valued and strengthen your connections.
     
     The speakers suggest a challenge where you dedicate some time each day to thoughtfully engage with others on social media. This strategy can help you stand out and create a supportive network around you.


    Quotes:
    "Social media is a two-way street... They're looking for people who use it as a one-way street and cutting down their engagement."
     
     "We didn't want to bring AAA experts to you. We wanted to bring only major league experts."
    "This month inside the Next Level community is all about AI... we designed the next 12 months of pieces of training and teachings all around being super intentional with everything we bring to you."
     
     "What if for 30 days, you opened up Facebook, LinkedIn, Instagram, whatever platform you're on and everything you saw on your screen, you couldn't scroll past without leaving an engaging, thoughtful, selfless comment."
     
    Show Links:
    Community Platform: www.BecomeNL.com 
    Podcast Partner: https://leadpops.com/mortgage/partners/nextlevel/ 
     
    Social Media:
    Facebook - https://www.facebook.com/NextLevelLoanOfficers/ 
    YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ 
    LinkedIn – https://www.linkedin.com/company/next-level-loan-officers/about/

    • 25 min
    Pitfalls & Pathways

    Pitfalls & Pathways

    In this week's podcast, Shane Kidwell, Kyle Draper, Sean Zalmanoff, and Landon Hale are mixing things up in the mortgage and real estate world with their latest venture. They're focusing on the importance of professionalism, continuous learning, and the strength of the community to navigate the twists and turns of the market. With a lineup of engaging podcasts, live events, and insightful sessions, they aim to boost success, improve time management, and foster meaningful connections within the industry.
     
     00:58 - The Year of the Professional
    03:24 - Learning from Successful Individuals
    04:20 - The Importance of Accountability
    05:43 - Consistency over Uniqueness
    06:11 - The Next Level Cadence
    07:36 - Marketing Church: Tactical Marketing Tips
    09:03 - Next Level Live: Monthly Themes and Contributors
    09:58 - Real Estate Perspective: Insights for Agents and Lenders
    11:20 - Happy Hours: Fostering Community and Celebrating Success
    21:32 - Time Management and Focus
    24:59 - Building Deep Connections
     
    Takeaways:
    Recognize that in fluctuating markets, it's the professionals who thrive. Commit to constant learning, embracing change, and self-improvement. Understand that being a professional means being prepared for challenges and leveraging them as opportunities for growth.
    Focus on authentic engagement rather than sales pitches. Share your personal interests, experiences, and lifestyle to naturally attract clients and partners who align with your values and way of working.
     
     Prioritize consistency in your efforts over trying to be overtly unique. Reliable, steady progress in your marketing, client interactions, and professional development can lead to more sustainable success than constantly seeking new, untested strategies.
     
     Apply the principle of doing less but at a higher level. Utilize time management strategies like trimming, transferring, and trashing tasks to focus on what truly matters.
     
    Quotes:
    " The market is always challenging, and it's the professionalism and the constant pursuit of excellence that makes the difference.”
     
     " Community, accountability, support – these are the pillars that we believe are essential in this industry. “
    " Our content is designed to provide a daily and weekly cadence that supports our community’s growth. “
     " This is the year of the professional...in upward trending markets, in hot markets, amateurs can win. But the reality is that as soon as things get tough, only the professionals win. “
    " What is the one thing such that by doing it, everything else becomes easier or completely unnecessary? “
     
     " I made like $8,000 last year in the mortgage industry...but I felt more blessed. I felt I learned more. “


    Show Links:
    Community Platform: www.BecomeNL.com 
    Podcast Partner: https://leadpops.com/mortgage/partners/nextlevel/ 
     
    Social Media:
    Facebook - https://www.facebook.com/NextLevelLoanOfficers/ 
    YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ 
    LinkedIn – https://www.linkedin.com/company/next-level-loan-officers/about/ 

    • 28 min
    Double the Value, Double the Price

    Double the Value, Double the Price

    In this week's podcast, Shane Kidwell, Kyle Draper, Sean Zalmanoff, and Landon Hale tackle a big question: how can you double your services’ price and still keep your clients happy? You'll hear real-life stories, clever strategies, and personal insights that will make you stop and think, "How can I apply this to my own work?" This episode is packed with ideas on adding value in ways you might not have considered.
     
     00:45 – Doubling the Price of Your Product
     03:14 – Providing Additional Services
     04:35 – Process, Experience, and Value 
     06:32 – Enhanced Access and Support 
     07:29 – Leveraging Your Sphere for Client Benefit
     10:19 – Increasing Brand Presence
     14:39 – Understanding the Client Experience
     16:37 – Being Mindful of Personal Presentation
     16:37 – You are Your Brand
     21:19 – Authenticity and Brand Perception
     24:41 – Momentum and Drawing People In
     
     
    Takeaways:
    Don't just sell a product; offer an entire experience that greatly benefits your customers. This means looking for ways to add value that justifies the higher price. For example, you could offer exclusive educational resources or financial tools that help clients save money over time.
    Regularly take a step back to evaluate how you can better your offerings, processes, and branding. This continuous self-improvement can lead to more referrals and higher client satisfaction.
    A strong online presence that reflects your brand's quality and values can attract higher-paying clients. Ensure your branding is consistent across all platforms to create a cohesive and professional image.
     
    Quotes:
    " The product I'm selling isn't just the mortgage, it is that life cycle client experience.”
     
     " I thought of three words when you said it, I thought process, experience, and value. “
    " If you ain't tracking your numbers, you can't call yourself even a loan officer. “
     " You are your brand... How you show up is a direct reflection on what people expect they'll get from your brand. “
    " New people come out of the woodworks when I'm broadcasting my journey, not when I get to my final destination. “

     " Momentum is felt most along the journey, not at the finish...as you're perfecting yourself, your brand, your product every day, you become a black hole, and black holes grow. “


    Show Links:
    Community Platform: www.BecomeNL.com 
    Podcast Partner: https://leadpops.com/mortgage/partners/nextlevel/ 
     
    Social Media:
    Facebook - https://www.facebook.com/NextLevelLoanOfficers/ 
    YouTube - https://www.youtube.com/channel/UCwSyHzkvBri1YWJSH7df1CQ 
    LinkedIn – https://www.linkedin.com/company/next-level-loan-officers/about/ 

    • 27 min

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