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Just a freelance writer discovering magic in the middle of nowhere, loving her job, and dealing with the after effects of colon cancer. With any luck, you'll get hints, tricks, and techniques to help maintain or get you started on your own successful creative endeavor. After all, freelancing is the best gig ever. :)

Notes from Minnesota Beth Ann Erickson

    • Karriär

Just a freelance writer discovering magic in the middle of nowhere, loving her job, and dealing with the after effects of colon cancer. With any luck, you'll get hints, tricks, and techniques to help maintain or get you started on your own successful creative endeavor. After all, freelancing is the best gig ever. :)

    Is an oldie but goodie marketing strategy making a comeback?

    Is an oldie but goodie marketing strategy making a comeback?

    In today’s podcast, the Chix discuss a tried and true marketing technique that is making a quiet, yet strong comeback. Many proclaimed its death, but the Chix concur that in the right hands, this technique has the potential to gain new customers/clients at a fraction of the cost of online marketing.

    While marketing online is… was… a great way to grow your brand, prices continue to rise, engagement’s decreasing, fees aren’t going down.

    Is online marketing going to continue to dominate? The Chix analyze current realities and present a best practice going forward. Enjoy!

    • 24 min
    The Secret Equation to Successful Freelancing

    The Secret Equation to Successful Freelancing

    Hey Writer, Scribe, Influencer!

    My office is a mess. If you recall, we built a nice outdoor catio for our two kittys last summer. While my guys were pounding nails, I took a few days to Marie Condo the Filbert Publishing’s World Headquarters. 😛

    With temps dropping, the felines don’t get to enjoy the lovely outdoors as much. Hence, they moved inside… into my office! So, my once clutter free work space is now littered with cat tubes, a large cat tree, a dog bed (for the 19 year old Mini-Pin), and (just to class up the joint), a collapsible cat house. Sigh.

    My dear husband offered to build a portable wall to obscure the chaotic view when I record podcasts. I declined the offer. Who needs even more stuff to manage?

    So, if you check out the Notes from Minnesota Podcast, just ignore all the animal action behind me. Or not. After all, the kitties are pretty awesome…

    Talk later!

    Beth 🙂

    ~~~~~~~~~~~~~~~~~~~~~~~~~

    Who wants to market smart?

    If you need thorough, hard core, no fluff info on making a living writing; resources to help make the journey fun; tips to shortcut some processes; and (of course) a bit of biz gossip… check out this link.

    Most of all, this is top-notch, timely information; timeless techniques that support the core activities every writer must utilize to keep the coffers healthy.

    What? You haven’t joined us yet? Get the details here.

    ~~~~~~~~~~~~~~~~~~~~~~~~~

    The Secret Equation to Successful Freelancing

    Once you wrap your mind around the concept that freelancing isn’t necessarily difficult… it’s just dang daily… building your biz becomes exponentially easier.

    All you have to do is implement a few questions into your routine.

    How many queries do you want to send out every single work day without fail? And yes, I still snail mail a set number of queries daily. Note: I don’t send mail on Sundays or Mondays. Letters mailed on Saturday will hit your recipient’s desk on Tuesday… a very good mail day. But with many freelancers focusing on online prospecting, that leaves a nice void for some of us old school marketers to utilize snail mail. 😛

    Online, I’m currently experimenting with a social media calendar. Looks cool. I’ll let you know how that little project goes…

    Never forget to tend to your ads. Online ads can rock (or not) depending on how you set ‘em up. I have an entire issue of The Creative Entrepreneur Newsletter dedicated to simplifying how a paid advertising campaign should look… for now.

    So, what’s the top secret formula? Here it is:

    Consistent marketing = consistent work/sales

    Once you get your marketing under control, imagine how you’ll be drenched in work, sales, and inquiries if even a portion of these advertising efforts hit pay dirt. Ah, but we’re not done yet.

    Unfortunately, many freelance writers don’t understand the math concerning the process called “prospecting for work.”

    I truly believe some freelancers believe that if they foster positive thoughts, craft the perfect query, send it off to the appropriate publication, then boom… the recipient will recognize their genius and hire them.

    Doesn’t work that way.

    The jaw-dropping reality is this: Direct mailers send millions of letters to prospective buyers each month. In their opinion, if they make the sale three out of one hundred times, the mailing is considered a great success. If you’re a math buff, that would be a

    three percent response rate.

    • 6 min
    How we got started!

    How we got started!

    Today Victoria, Donna, and Beth share their personal stories on how they began their freelance careers including:

    * How Beth began her publishing house and why she runs it in the old-school, traditional way

    * How Donna went from a desk job at Prentice Hall to becoming an A-List copywriter

    * Why Victoria set aside her successful career as an attorney and decided to build her dream freelance biz

    They share the whys, the hows, and the specific skills they needed to keep on top of their game… many years later. They also discuss how they built skill sets, keys for longevity in this biz, and why a “wide” biz maintains stability.

    Enjoy!

    • 36 min
    Clients with champagne expectations but a rubber duck budget… what to do?

    Clients with champagne expectations but a rubber duck budget… what to do?

    What do you do when a client expects more but is only willing to pay less? In today’s 3Chix discussion, Donna, Victoria, and Beth discuss:

    * Donna’s famous Eight Second Sniff Test to determine what clients she’ll work with

    * When you should cut your fee… and why

    * An important reason you should avoid “cheap” writers from popular work sites

    * “Red Flag” clients versus voluntarily reducing your fees

    * How to avoid troublesome clients in an instant

    Enjoy today’s lively discussion!

    The Chix Website: http://3Chix.com

    • 29 min
    How a redesign can transform a project!

    How a redesign can transform a project!

    Today Beth is joined by Janet Scott from Studio 36. They discuss the re-branding and utter transformation of a particular project…

     

     



    Websites mentioned:

    https://www.facebook.com/JLStudio36/

    https://www.facebook.com/JanetScottDesign/

    See the new design in action at http://ConsecratedJournal.com

    • 13 min
    How, Why, and when should you diversify?

    How, Why, and when should you diversify?

    Diversifying your business can be a savvy move… assuming you do it right.

    In today’s episode of Notes from Minnesota, the 3Chix discuss how to evaluate potential projects/products, when diversification is a good idea, and some of the benefits of diversification.

    If you haven’t diversified your business, listen up. Today’s Notes from Minnesota can help grow (and protect) your biz.

    • 28 min

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