Rich Instinct Podcast Alex Cespedes

Capitalism revolves around two fundamental resources: money and attention. To find success, you'll have to pick one of them to control. Here is how you should approach this decision.

We don't rise to the level of our goals, we fall to the level of our systems. In business and art, the best system we coud have is a compact feedback loop with our audience. Here's how to do it.
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The work vs. reward paradox will keep smacking you in the face until you internalize it. To be successful, you must work like a lion, not a cow.
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Austin Kleon said “an idea is gold only if you name it.” I think he understood that ideas are a dime a dozen. And that the value is not in the idea itself but in the execution. And a BIG part of the execution starts with the tip of the spear, the name you give it. 
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The key to gigantic rewards is finding your own form of leverage. Put your resources only in places where you have leverage. And leverage only occurs when the product and the audience are in perfect alignment.
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Most people want a “normal” life but a normal life requires un-normal amounts of work, at least in the beginning. And it requires un-normal sacrifices.  The great news is that the extraordinary sacrifices soon stop feeling extraordinary. They become your new normal. And at that point they pay HUGE dividends.
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