58 avsnitt

The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.

Party Like a Marketer The Cannabis Marketing Association

    • Näringsliv

The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.

    Ep. 58: Amplifying Impact: Cannabis Advocacy & Media Relations

    Ep. 58: Amplifying Impact: Cannabis Advocacy & Media Relations

    Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform.

    • 56 min
    Ep. 57: Understanding Retail Media in Cannabis Marketing

    Ep. 57: Understanding Retail Media in Cannabis Marketing

    Explore the evolving landscape of retail media and its pivotal role in the cannabis marketing mix, as Jon Lowen, Surside Co-Founder and Co-CEO discusses best practices, common mistakes, and strategies for success.

    • 49 min
    Ep. 56: Tech-Forward Cannabis Marketing: Bridging the Gap

    Ep. 56: Tech-Forward Cannabis Marketing: Bridging the Gap

    Hear from Vib Gupta, Founder & CEO of CannMenus about how cannabis marcom professionals can bridge the gap between cutting-edge technology and innovative marketing strategies to navigate the ever-evolving landscape of cannabis advertising.
    Learn more and connect with the Cannabis Marketing Association:
    Cannabis Marketing Association: https://thecannabismarketingassociation.com
    Contact us: info@marketingcannabis.org
    Instagram: https://www.instagram.com/cannamarketing/
    Facebook: https://web.facebook.com/CannaMarketingAssociation
    Twitter: https://twitter.com/cannamarketing
    LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

    • 47 min
    Ep. 55: Proactive Legal Planning for Cannabis Marketers

    Ep. 55: Proactive Legal Planning for Cannabis Marketers

    Explore the potential impact of cannabis rescheduling with Jay Kotzker, Managing Partner at Holon Law Group. From changes in legal landscapes to interstate commerce challenges, learn how this shift could reshape marketing strategies and legal compliance for cannabis businesses.

    • 44 min
    Ep. 54: Dispensary Dilemmas: Website Concerns and SEO Strategies

    Ep. 54: Dispensary Dilemmas: Website Concerns and SEO Strategies

    Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Max Juhasz, CEO of DopeSEO and Co-Founder of Bud Plug, to discuss predatory website development practices, uncover concerns for dispensaries, and gain valuable insights into SEO strategies for cannabis businesses. Discover the impact of Google's algorithm changes on marketing strategies in the cannabis industry and explore the importance of owning and controlling your data.
    Learn more and connect with the Cannabis Marketing Association:
    Cannabis Marketing Association: https://thecannabismarketingassociation.com/
    Contact us: info@marketingcannabis.org
    Instagram: https://www.instagram.com/cannamarketing/
    Facebook: https://web.facebook.com/CannaMarketingAssociation
    Twitter: https://twitter.com/cannamarketing
    LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/

    • 46 min
    Ep. 53: Identifying and Reaching the Ideal Customer Where They Are

    Ep. 53: Identifying and Reaching the Ideal Customer Where They Are

    Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Jason Smallheer, CEO and Lead Strategist of Elevated Growth Group to discuss targeted audience insights, data-driven tactics for limited budgets, and the impact of price competition. 

    • 54 min

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